mobile app development

Undoubtedly, mobile app development is one of the actively expanding sectors. As per the research, 74.7 billion applications will be downloaded by 2021 in USA itself. Today apps are developed for myriad of different platforms like connected TVs, smart-homes, IoT-enabled device and many more. With such diverse platforms, the mobile app development space holds lot of importance and provides big opportunity for both companies and consumers.

Let’s dive in to the trends that will shape the future of mobile app development…

  • Wearable Technology

There is no doubt that, smart wearable devices are their presence felt in the market at the lightning speed. With the current surge in the use of mobile apps, smart wearables are becoming apple of the eye to the top mobile app developers and more & more brands are using wearable technology to influence user behavior. Today, they are anticipated to be used by organizations and businesses in order to improve efficiency and productivity. Sports, Fashion, Health, Education, etc. are focusing to provide better user experience through the use of wearable devices. Smart wearables like Microsoft’s HoloLens and Apple Watch point towards a revolution in computing from basic to smart wearables. Wearable device will deliver information in an innovative way by integrating with your Smartphone. Thus, wearable devices connected with smart-phones will influence the next generation of mobile app development strategies.

  • Progressive Web Apps will gain traction

Progressive web apps have gained lot of significance because of ease in mobile app development. With the progressive web apps, it pushes the mobile web forward, bringing parity to web and native apps and helping mobile developers to reach more users. Progressive web apps describes the collection of technologies, design concepts and Web APIs that work in tandem to provide an app like experience on the mobile web. Because of such significant increase in the mobile browser audience, progressive web apps are expected to rise considering as one of the major mobile app trends. Progressive web apps can help with better user retention and performance using the mobile app’s key characteristics.

  • M-Commerce

As mobile app users increases day by day, m-Commerce helps to scale up your business. Digital wallets like Apple Pay, Google Wallet and Samsung Pay has made online transactions extremely convenient and efficient and gives businesses that integrate this technology a competitive edge in the market. Other than that, m-commerce is pushing vendors and retailers to invest in mobile advertising to promote their brands. Also, it helps in providing personalized services such as location-based marketing which enables the vendor to promote product based on location of the customer. With m-commerce, predictive analytics and data collection becomes easy and wearables will also play a significant role in the future of m-commerce and customer loyalty.

  • Beacons and Location based technology will continue to rise.

With the increase in smart phone penetration, the availability and use of GPS on mobile devices, location based service will evolve more and more to provide real time information of whereabouts, interaction and revenue generation for app developers and businesses. For example, LBS can be implemented to:

– Show users nearby attractions or services, along with reviews and directions

-Show users location based advertising and real-time offers

Enormously personalized service like Precise indoor location sensing, combined with mobile applications, will enable a new generation of extremely personalized services and information. Major tech giants including retail & hospitality sector have already paced up with the huge investments in the LBS space.

The use of beacons helps the retailers to bridge the gap between the in-store and online experience. They help to accumulate important in-store data, send push notifications, and gathers traditional in-store metrics. Personalization in mobile app development has become more important than ever, which is a major cause why beacons are gaining traction as engagement tools to improve the overall customer experience.

  • Enterprise Mobility Management (EMM)

EMM is the collective set of tools, technologies, processes and policies which is used to manage mobile devices and mobile computing services to simplify the business. The main feature consists of mobile application management, security, enterprise file sharing and synchronization. To be precise EMM is the mixture of Mobile Device Management (MDM), Mobile Application Management (MAM) and Mobile Information Management (MIM). Through mobile application management, the delivery and administration of enterprise software is done on the user’s Smartphone. Mobile information management (MIM) keeps the data sensitive to an organization encrypted and allows only approve applications to access it or transmit data through it. The most important objective of an enterprise mobile application is to help you reorganize, rationalize and run vital business processes on the go. In a business context of mobile app development, it addresses the increasing trend of mobile and handheld device used in routine business operations.

Mobile application development has become an integral element of the digital world,. Without the best tactics the attention span of users decreases dramatically and because of such shift in user behavior, mobile apps must contain set of features that entice users to return to your mobile app.

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