Importance of APIs in Mobile App Development

APIs in Mobile App Development

You might have come across the term ‘API’ while discussing mobile or web application development. In layman terms, APIs are the language through which applications speak to each other. Today, APIs serve as a foundation in the app development process and allow companies to grow their businesses by using services provided by external firms.

What is an API?

API is an acronym for “application program interface.” It is a set of routines and protocols that enables access to another party’s application or platform. An API is a software-to-software interface, through which the applications talk to each other without any user knowledge or intervention.

Let me explain you with an example: When you buy tickets through a movie ticket booking application on your smart phone, the application uses an API to send your credit card data to a 3rd party application for verification. The remote application then retrieves that data, interprets it, verify your card details and sends it back to the application. The application then interprets that data and confirm your tickets.

What is a SDK?

A Software Development Kit (SDK) is a set of software development tools that allows creation of applications for a specific development platform and software framework. Both SDK and API are related to each other. Technically speaking, APIs are a part of a SDK and executes tasks when a call is made. Going little deeper, an API is a part of a build that is used to feed information while a SDK is a set of tools used to build an application.

Increasing Importance of APIs:

APIs, if referred to as the one of the most important technologies behind mobile application development won’t be an overstatement. The increasing importance of APIs can be attributed to their role in defining the way developers build their apps as well as the ease with which they integrate various web services into them. App users today seek various services on the fly to perform multiple tasks and APIs are the ones that make this possible.

Advantage of using API

  • Saves Developer’s time

APIs can save considerable amount of time, as it eliminates the task of writing endless lines of code. There are pre-built APIs available from top web services which can be used to shorten the app development cycle and reduces the coding errors.

  • Convenient

Today many apps comes with the functionality of social media logins. Without creating a need to sign up for the app separately, users can directly sign-in through their Google or Facebook credentials. This becomes extremely convenient for users as they need not create a different username. This is done through the integration of APIs provided by respective social media companies.

  • Ensures Faster development

Mobile apps today have a robust API backend which makes sure that the repetitive steps are eliminated by the using the existing web API services. By connecting the SDKs with the existing APIs, developers can get the app developed faster while ensuring high quality standards. APIs eliminate the repetitive process, thus making sure the developer focuses more on core features of the app and help gain competitive advantage.

  • Help Automate App Testing

With the help of APIs, developers can automate the app testing process and save the time which otherwise would have consumed in manual testing process. Test automation feature makes sure none of the bugs remain undetected and thus help developers deliver an app which stands high on both – quality and user expectations.

Widely Used APIs

  • Facebook API: The Facebook API is used to access the login database of Facebook.  It offers social plugins that display Facebook posts and “Like” buttons to your website. Facebook offers several APIs including Internationalization, Ads and Chat.
  • Google Maps API: Google provide a set of Google Maps APIs that allows you to add maps feature in your mobile app. A user can use the app without leaving the app through JavaScript or Flash. You can various map functions such as embedding a Google Map, Static Map or Google Earth, adding Geocoding and Google Directions Functionality.
  • YouTube API: YouTube provides several APIs that allows access to the engaging content on the platform. It allows developers to access the video analytics and channel data through two calls – REST and XML-RPC.
  • Amazon Product Advertising API: The Amazon Product Advertising API give developers access to lots of Amazon data such as product listings, customer reviews, seller ratings as well product ads. Through Amazon’s Affiliate program, you can showcase product ads in the app and earn affiliate commission.

Conclusion

APIs serves as bridge for apps to interact with each other. By integrating popular APIs in your app, you can enhance the user experience and increase the popularity of your app. For developers, APIs help build apps faster by eliminating the need to code repetitively. Mobile app development companies foresee the important role that APIs will play in creating a successful app and thus the importance of APIs in mobile app development will grow day by day.

We at TOPS Infosolutions use several API services in Mobile App Development to provide user-friendly, easily accessible apps for our clients. For more information visit www.topsinfosolutions.com or drop us an email at contact@topsinfosolutions.com

Mobile App Development: Top 5 Things to Consider

Mobile App Development

The popularity of enterprise and consumer based mobile app development is dominating the market since last decade. App Store and Play Store is flooded with millions of mobile apps covering countless industries; hence for the upcoming Appreneurs, it becomes difficult to stand tall and bolster their branding with mobile app.

Choosing the right mobile app development platform and keeping up with the best strategies is not the only thing that makes a mobile app successful. Mobile apps are deemed successful by various parameters such user engagement, UI/UX, etc. But, how does that happen?

Sustainable mobile apps are built by strategizing before laying the first brick of pillar. Helping you to march ahead, let’s dive in deep to make the decision right for your business.

  • Target Audience

Before you invest in the mobile app development, do some research about the target audience. This will help you to get proper insight of the customer profile, preferences and what device they are using. Moreover, put more focus on the geographical location of your target audience as platform varies widely by region. Identifying the target market in a right way plays a very crucial role while starting with your mobile app development process. You can select the target audience by considering demographic factors such as education, age, socio-economic culture and occupation.

  • Native vs. Cross Platform vs. Hybrid:

Selecting the right platform for mobile app development leads to increased ROI, app retention and user-engagement. Before figuring out the best platform for your business, it is important to consider the user experience and user engagement; the ideal platform is something that can offer optimized user experience and addresses the unique requirements for customer and business. You can consider the segments like user-friendliness, interactivity, reliability, responsiveness, app updates, customization and much more while selecting them.

Native Mobile App: Native mobile apps are developed in programming language which is native to the device & operating system and requires one specific app to create for one platform. To be precise, user can use the in-built features of the OS; for instance if camera support is needed in your app, developer can easily integrate app with camera.

Cross-Platform Mobile App:  This refers to the mobile app development that is compatible with the single code base and can be used across multiple OS such – android, iOS, Windows. This enables the developers to reduce time to market, low development cost, code re-usability etc.

Hybrid Mobile app: Hybrid mobile app is also referred as cross-platform apps but renders the user-interface using embedded web browser, HTML, CSS and JavaScript. This helps with advancements and leads to reduced time in developing apps for individual platforms.

  • Development Cost

The cost of developing the mobile app largely depends on:-
– Types of application
– Project complexities
– Resources required
– Technology Used

Moreover, application maintenance, upgrades and development efforts can vary significantly; it can be expensive and varies from vendor to vendor and there is always a hidden cost involved.  Open source tools can be an attractive option as it results into cost-saving but you need to spend hours in integrating them. Mobile app service provider can help in evaluating total cost analysis and estimate of the overall scope and timeline of the project.

  • App maintenance

Just because you published your mobile app, it doesn’t mean you are all set to earn profits. The world surrounding your app is constantly evolving and hence, your app also needs to upgrade from time to time. If you want your app to sustain in the market, you always need to add enhanced features, test and host, deploy, and update UI/UX and much more.  Thousands of mobile apps are released each day; it is naïve to think that just because your app is wonderful, it will flourish. Be it on Android, iOS or Windows, there are many crucial things that you need to maintain your mobile app for long-term. You will need to

– Extend the features and functionalities of your app iteratively
– Enhance it on various grounds like performance, app store listings, user behavior and so on
– Keeping up with the latest UI/UX app trends
– Mobile app analytics for data driven improvements
– Providing quick bug fixes and security patches

  • Security

Opting for the mobile app development frameworks unofficially, exposes you to certain degree of risk as you are using layers of abstraction on decided platform and the coding language which is operating on it. Additionally, you must make note of norms of industry standards, system monitoring and data encryption capabilities when building mobile app. In-case, if you are using cloud services, you need to make sure that it complies with the rules-regulations and standard norms. Although it may sound easier to engage in cross-platform mobile app development, but getting highest level of security can be bit difficult.

If all the above points are taken into consideration, it can ensure a successful end product. TOPS Infosolutions’ team of developers makes sure to concentrate on all the above points and ensures your business growth while taking care of all technical requirements.

If you have got an app idea; it’s time to convert your idea into reality. Connect with us today!

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