One of the biggest mistakes made in app development world is putting the technical details first and neglecting the target customer base. Coming up with a unique idea is just not enough to climb the ladder of success; you will have to create an app that delivers value for the target group of people. It is crucial to define target market so that you can know whether they will use the app and can even identify if there’s a demand for the type of mobile app you’re developing.
By figuring out the target audience for your app, you can:-
But, how would you identify the right target audience for your mobile app? Let’s dive-in deep to know more…
Knowing target audience is the first step of mobile app development process. For instance, if you are planning to develop a food delivery mobile app in New York, one can assume that your target audience will be the one who is living in New York. In –case, if you are unable to decide on who is your end-customer, you need to work on your app concept to come up with the refined target audience.
Secondary research includes in-depth analysis of the industry, competitors and actual customers. For instance, food delivery app, it would be boon for the people who are busy working late-nights or get back home late. You can even focus on how often people order from your app, what are the common items they generally buy, which factor is driving them to buy – new products, discounts, reviews etc. and you must keep an eye intact on competitor’s audience.
Understand buyer’s demography, behavior and lifestyle
You need to know the nitty-gritty of your ideal customers! The more granular you can get with the information, the better you can know the buyer’s persona. Look at the traits such as:
The above-mentioned information is essential in basic profiling of your customer…
You can conduct surveys by directly interacting with the target audience and asking about their preferences. However, there are different ways of conducting the survey.
Use marketing strategies
By using effective marketing strategies, you can gather deep insights about your app’s target audience.
Research competitor’s app
Apart from figuring out the behavior of the customer, closely monitoring competitor’s app will help you to know what they are doing right and their weaknesses. Check out features and designs that are missing in your app and peep through the review to know what people are saying. Make a note of positive and negative reviews; check out what users say about the app speed and performance. With all this insights, you can develop an app which is more in line with the preferences of your target audience.
Wrapping it up…
Now, you may have clear idea for whom you’re developing your app for, what are the opportunities and how your app can fill the gap and gain popularity on app stores. Doing thorough research and developing effective strategies can help to know your potential customers and can aid in getting ahead of the competition.
Would you like to know more about how to define the right target audience for your app to open up countless opportunities? Connect with our experts to know how TOPS Infosolutions can help to get you an edge over your competitors.
Mobile App Deep Linking is a uniform resource identifier (URI) that links to the specific page or the locations within a mobile application. The purpose of the deep linking is to provide relevant information to the user and that can be done via E-mail, social media, push notification, SMS etc. It largely drives user engagement and improves user retention ratio.
Without deep links, URL’s can only direct users to the home screen but can’t direct to a particular content. However, Deep linking has changed the way apps interacts with each other and seamlessly bridges the gap between websites and apps.
Deep links takes user to the app content from:
Various Types of Mobile App Deep Linking:
Benefits of Mobile App Deep Linking:
It may happen that, your users have installed the app but haven’t used it/ inactive for months. Here, push notifications can be used for promoting a special deal or relevant content in the app to bring back customers. Directing these users to the specific content they are looking for will improve the chance of becoming more active user. Including the deep link in your message encourage user to update the app or download a new feature or improve the chances of becoming an active user. Some of the past research states that, apps that have deep links, are likely to be visited a number of times compared to which have not.
Let’s say, you have a website that drives a good number of visitors per day through but you are unable to drive visitors on your app although you’re putting all your efforts. If this is the scenario, you can get a mobile app deep linking installed for searches, your app will be displayed on the Google search result page. As Google indexes the mobile app deep links, the content appears in the search result similar to website. On clicking that link, users will be directed to install your app. This process can ultimately drive more number of installs to your mobile app, becomes easy for the new users to find the app and can engage users on the current platform.
With deep linking, it is easy to establish a connection between two apps. Let’s say, if you have developed two e-commerce apps, one app deals with grocery products and other app is a lifestyle app that includes garments, accessories, décor items and much more. Once the user has completed buying grocery products, you can easily create a deep link and direct users to your other lifestyle app or vice-versa. Linking apps with each other can help you with increased customer-base, high revenue generation as well as cross-selling of products.
A deep link enables to create link on the website, e-mails, social-media that directs to certain content in the app. It serves as a promotional tool which links back to your deal or newly launched product that you want to show-case to your customers. Rather than asking users to open up your app, when promoting app content, you can link them directly to the content you are promoting.
Brands Harnessing The Power Of Deep Linking
Wrapping it Up
Mobile app deep linking has certainly proved to be an important element in revenue generation and enhanced user experience. As competition is high in the mobile app ecosystem, it’s high time to get started with mobile app deep linking today. If done in a right way, it surely increases the profitability of the mobile app.
Haven’t stared App deep linking yet? It’s high time you get started now. Talk to our experts to get started on upgrading your mobile app.
In 2022, nearly 258.2 billion smart-phone applications will be downloaded and the worldwide revenue generated by the mobile app industry is also expected to witness huge jump – from an already impressive $45 billion in 2016 to a staggering $80.6 billion by 2020.
Mobile app ecosystem is crowded with the apps for all needs; each day, thousands of apps are getting developed and published on app store and play store, but only few app gets to the top position. Although, developing a useful mobile app is easier but developing an app by considering each step of the development cycle is something that can give you success. When it comes to mobile app development, every step is important; cutting the corners may affect the sustainability of the final product.
Below-mentioned steps will help you to focus on each task, while not missing the key aspects of mobile app development process.
Step 1: Market Research
When you think of developing an app, it is important to do the basic groundwork for the app. You should research about the target market, target audience, competitor analysis before beginning the development process. You may think that your idea is great, but sometimes it just doesn’t fit in the current market trends. If your idea already exists, research on what unique things you can add to attract user’s attention. Behind every thought in developing an app, keep the end user in mind and do extensive research on the following question…
Define your budget and do the detailed survey in the early stages for the smoother development process.
Step 2: Wire Framing
Once you are done with the thorough market research, the next phase of developing a mobile app is preparing the detailed scope of the work. Develop a wireframe of your app and draw detailed sketches of the envisioned product that can help you to check usability issues. Wire framing includes details on the platform, features, feasibility and specifications and ensures that mobile app development process is in sync with your requirements. Take the feedback from the industry experts and figure out the loopholes because at this stage changes can be easily incorporated. Now, you will have a clear understanding of how your ideas will combine together into a functional app.
Step 3: Technical Feasibility Assessment
Having a visual understanding of the app is just not enough, you need to check out whether the backend systems will support the app functionality or not. To know it, you need to get access to the public data by sourcing public APIs. Moreover, an app will have different requirements depending on the platform like iOS, Android etc and the device like smart phone, tablet, wearables etc. You may need to alter the wireframe if there are any technical limitations during technical feasibility assessment.
Step 4: Design
To make your app look great, you need to know the features and outcomes to deliver great user experience. You can create multiple variations of a screen by playing around with the layout, navigation buttons, graphics, colors, styling, fonts and other visual elements. Your goal must be to develop aesthetically pleasing app enough to attract the target audience. The team must consider all the parameters necessary including functionality, design concepts, budget, timeline etc. to create engaging user interface. Developing static mockups will provide you a clear idea of how your app will look like and how the user will navigate through the app.
Step 5: App Development
As the development progresses, the app passes through couple of phases:
Agile and Scrum development approach is preferable as it provides collaboration, transparency and rapid iteration benefits which can adapt to the changes easily. During this stage, it is vital to consider multiple factors like multitasking, form factor, device and OS fragmentation. It’s of no use to incorporate the features that are not compatible with the majority of the smart phones.
Step 6: Testing
After developing the app, it is crucial to test the app to find out the bugs in the application. This is all about putting the plan into action and coming up with the first iteration of your developed app. The app is tested for usability, compatibility, security, interface checks, stress and performance to ensure it is bug-free and that users are comfortable with the interface. In User Acceptance Testing (UAT), you would get a clear idea whether your mobile app worked for the intended users or not. If the feedback calls for the major changes, you need to repeat the process right from the wire framing till the app becomes bug free.
Step 7: Deployment & Maintenance
Finally, your app is developed, tested and ready to launch! Understand the norms of publishing the app on App stores. App stores have specific quality standards and security requirements for publishing an app. For different categories the policies of submitting an app are different.
The release of the app on the App stores is not the end. The app required regular updates and there’s always room for improvements and enhancements. Working regularly with your development team, you’ll be able to keep your app up-to-date and maintain its relevancy with the changing times.
Every app is different from another in one or the other way. But the step involved in mobile app development process remains consistent as mentioned above. To make your app successful, you need to follow each step carefully. The process of mobile app development is never ending process; you need to update your app and launch a newer version as and when the trend changes. When users start using your app, you will get reviews about how much satisfied/unsatisfied your customers are. Seeing their feedback, you need to incorporate features in the next versions of the app.
Looking for an experienced mobile app development company who can create your app from scratch or help you in one or more of these steps? We’re just a click away.
“There is no substitute for innovation. Original and Revolutionary idea will always rise on top”- Richard Branson
Looking at the current scenario, real estate business is cluttered with too much of services under one roof with no transaction transparency and uniqueness. When searching for a property, potential buyers have to meet the realtors, view property and at last, discuss about pricing. Moreover, the chances of fraud are always at its peak.
How can we overcome these challenges?
With the increased mobile penetration in the daily lives of people, businesses can operate from anywhere. Mobile apps as well as web apps enables real estate business to view and showcase the property on the smart device and also provides easy access to check space details, appointments, reports, tracking of leads etc.
Adapting the emerging technologies is becoming imperative and helps the real estate industry to hit the mark. Let’s run down through the emerging technologies that can help realtors.
As the digital world is growing, customers expect impromptu interaction with the right information at a regular interval of time. Realtors may struggle to meet this need! But thanks to the Chatbot, they can provide right information anytime. Customers generally turn to internet for buying and selling houses but feel reluctant to fill the registration form. However, they may be ready to talk with the person who is sitting at the backend (chat bots). Chat bots interacts with the customer by making use of internal and external databases to offer personalized interactions and provide specific data to each prospect; resulting into higher lead conversions. By automating the initial conversations between agents and prospects, Chabot can surely be an effective and efficient tool in engaging visitors and higher lead conversions. If used in a right way, they can be a key part of realtor’s marketing approach lead conversion.
Blockchain has the ability to transform real estate industry through recording and combining transactions into decentralized secure ledger system. It creates block of transactions that are linked and secured using cryptography that no party has control of. In present situation, the transactions in real estate sector are non-transparent and take place through brokers, lawyers, and inspectors and so on. This involves high risk. To avoid this, Blockchain technology can be used where anyone can record information, without being censored or without needing any permission. Moreover, Blockchain technology cuts off third party cost; to prove authenticity, the seller can legitimately transfer the ownership to the buyer without having to pay for third-party verification. This technology can also be helpful in creating smart contracts, where seller can get away from slow loan process by creating a digital id. And by doing so, transfer of ownership would become seamless and much quicker. These smart contracts are permanently stored on Blockchain and become irreversible and unalterable.
Artificial intelligence can be used in predictive analysis where, real estate investors can set the growth goals and have them monitored with AI tools which can predict risk based on investor parameters and make adjustments to reach financial goals. AI plays a main role in property management where it can predict when maintenance system expires or are ready for replacement. AI can help buyers in decision making; when machine tells you that, “property you are browsing is a good deal”, it’s because AI algorithms have calculated that answer based on the data that was made available. When a human real estate agent tells you it’s a good deal, it may be because of their instinct or because they may be interested in getting more profit or selling property faster.
Before deciding which property to buy, client has to visit multiple properties to find the best one and this consumes more time and money. Moreover, if client is staying miles far, it is not always a feasible option to visit each property. But, Virtual Reality can solve this problem enabling millions of people to visit the property without leaving their homes. Real Estate agent can use VR headset to get three-dimensional walkthrough property and immersive experience of the property. If client has to check multiple properties, in matter of minutes they can virtually check out a good number of locations and decide which is worth buying. Another reason of using VR technology is, it helps the realtors to market staged properties with little investments.
For instance, Company named Roomy offer VR staging services to the real estate agents. It enables to create 3D real estate tours and get property staged so that their clients can check that out easily.
Today, emerging technology has become more reliable, integrated and robust and using this technology is not an option today. In order to stand out from the crowd, using technology in real estate can increase leads and surely takes your business to the next level. With the advancement in these emerging technologies, real estate companies need to stay abreast with the current trends in technology world.
Whether, you are an owner, property manager or real estate company, TOPS Infosolutions provides exceptional software solutions for streamlining real estate services. Our responsive mobile app portals and web app development have helped real estate client across the globe to generate more leads and increase ROI.
You might have come across the term ‘API’ while discussing mobile or web application development. In layman terms, APIs are the language through which applications speak to each other. Today, APIs serve as a foundation in the app development process and allow companies to grow their businesses by using services provided by external firms.
What is an API?
API is an acronym for “application program interface.” It is a set of routines and protocols that enables access to another party’s application or platform. An API is a software-to-software interface, through which the applications talk to each other without any user knowledge or intervention.
Let me explain you with an example: When you buy tickets through a movie ticket booking application on your smart phone, the application uses an API to send your credit card data to a 3rd party application for verification. The remote application then retrieves that data, interprets it, verify your card details and sends it back to the application. The application then interprets that data and confirm your tickets.
What is a SDK?
A Software Development Kit (SDK) is a set of software development tools that allows creation of applications for a specific development platform and software framework. Both SDK and API are related to each other. Technically speaking, APIs are a part of a SDK and executes tasks when a call is made. Going little deeper, an API is a part of a build that is used to feed information while a SDK is a set of tools used to build an application.
Increasing Importance of APIs:
APIs, if referred to as the one of the most important technologies behind mobile application development won’t be an overstatement. The increasing importance of APIs can be attributed to their role in defining the way developers build their apps as well as the ease with which they integrate various web services into them. App users today seek various services on the fly to perform multiple tasks and APIs are the ones that make this possible.
Advantage of using API
APIs can save considerable amount of time, as it eliminates the task of writing endless lines of code. There are pre-built APIs available from top web services which can be used to shorten the app development cycle and reduces the coding errors.
Today many apps comes with the functionality of social media logins. Without creating a need to sign up for the app separately, users can directly sign-in through their Google or Facebook credentials. This becomes extremely convenient for users as they need not create a different username. This is done through the integration of APIs provided by respective social media companies.
Mobile apps today have a robust API backend which makes sure that the repetitive steps are eliminated by the using the existing web API services. By connecting the SDKs with the existing APIs, developers can get the app developed faster while ensuring high quality standards. APIs eliminate the repetitive process, thus making sure the developer focuses more on core features of the app and help gain competitive advantage.
With the help of APIs, developers can automate the app testing process and save the time which otherwise would have consumed in manual testing process. Test automation feature makes sure none of the bugs remain undetected and thus help developers deliver an app which stands high on both – quality and user expectations.
Widely Used APIs
APIs serves as bridge for apps to interact with each other. By integrating popular APIs in your app, you can enhance the user experience and increase the popularity of your app. For developers, APIs help build apps faster by eliminating the need to code repetitively. Mobile app development companies foresee the important role that APIs will play in creating a successful app and thus the importance of APIs in mobile app development will grow day by day.
We at TOPS Infosolutions use several API services in Mobile App Development to provide user-friendly, easily accessible apps for our clients. For more information visit www.topsinfosolutions.com or drop us an email at firstname.lastname@example.org
The popularity of enterprise and consumer based mobile app development is dominating the market since last decade. App Store and Play Store is flooded with millions of mobile apps covering countless industries; hence for the upcoming Appreneurs, it becomes difficult to stand tall and bolster their branding with mobile app.
Choosing the right mobile app development platform and keeping up with the best strategies is not the only thing that makes a mobile app successful. Mobile apps are deemed successful by various parameters such user engagement, UI/UX, etc. But, how does that happen?
Sustainable mobile apps are built by strategizing before laying the first brick of pillar. Helping you to march ahead, let’s dive in deep to make the decision right for your business.
Before you invest in the mobile app development, do some research about the target audience. This will help you to get proper insight of the customer profile, preferences and what device they are using. Moreover, put more focus on the geographical location of your target audience as platform varies widely by region. Identifying the target market in a right way plays a very crucial role while starting with your mobile app development process. You can select the target audience by considering demographic factors such as education, age, socio-economic culture and occupation.
Selecting the right platform for mobile app development leads to increased ROI, app retention and user-engagement. Before figuring out the best platform for your business, it is important to consider the user experience and user engagement; the ideal platform is something that can offer optimized user experience and addresses the unique requirements for customer and business. You can consider the segments like user-friendliness, interactivity, reliability, responsiveness, app updates, customization and much more while selecting them.
Native Mobile App: Native mobile apps are developed in programming language which is native to the device & operating system and requires one specific app to create for one platform. To be precise, user can use the in-built features of the OS; for instance if camera support is needed in your app, developer can easily integrate app with camera.
Cross-Platform Mobile App: This refers to the mobile app development that is compatible with the single code base and can be used across multiple OS such – android, iOS, Windows. This enables the developers to reduce time to market, low development cost, code re-usability etc.
The cost of developing the mobile app largely depends on:-
– Types of application
– Project complexities
– Resources required
– Technology Used
Moreover, application maintenance, upgrades and development efforts can vary significantly; it can be expensive and varies from vendor to vendor and there is always a hidden cost involved. Open source tools can be an attractive option as it results into cost-saving but you need to spend hours in integrating them. Mobile app service provider can help in evaluating total cost analysis and estimate of the overall scope and timeline of the project.
Just because you published your mobile app, it doesn’t mean you are all set to earn profits. The world surrounding your app is constantly evolving and hence, your app also needs to upgrade from time to time. If you want your app to sustain in the market, you always need to add enhanced features, test and host, deploy, and update UI/UX and much more. Thousands of mobile apps are released each day; it is naïve to think that just because your app is wonderful, it will flourish. Be it on Android, iOS or Windows, there are many crucial things that you need to maintain your mobile app for long-term. You will need to
– Extend the features and functionalities of your app iteratively
– Enhance it on various grounds like performance, app store listings, user behavior and so on
– Keeping up with the latest UI/UX app trends
– Mobile app analytics for data driven improvements
– Providing quick bug fixes and security patches
Opting for the mobile app development frameworks unofficially, exposes you to certain degree of risk as you are using layers of abstraction on decided platform and the coding language which is operating on it. Additionally, you must make note of norms of industry standards, system monitoring and data encryption capabilities when building mobile app. In-case, if you are using cloud services, you need to make sure that it complies with the rules-regulations and standard norms. Although it may sound easier to engage in cross-platform mobile app development, but getting highest level of security can be bit difficult.
If all the above points are taken into consideration, it can ensure a successful end product. TOPS Infosolutions’ team of developers makes sure to concentrate on all the above points and ensures your business growth while taking care of all technical requirements.
If you have got an app idea; it’s time to convert your idea into reality. Connect with us today!
By 2020, 30% of the web browsing sessions will be done without screen – Gartner
Gone are the days when you had access to the commands in the mobile apps just by only tapping on the screen. With the arrival of Siri – Apple’s personal assistant on iPhone 4S resulted in the rise of speech recognition on mobile devices and today, easy-to-use voice recognition technology is revolutionizing the way people interact and is about to take the giant leap forward.
The reason for voice recognition is gaining traction these days is the level of hassle-free operations it provides. A step-by-step process of how it is done:
Benefits of voice based mobile apps
Why it is crucial?
By integrating voice recognition skills, you are not just limited to give commands by tapping the keypad in the mobile app. Typing the long statements is always cumbersome, but with the voice assistance capabilities you can make your mobile app independent and provide hands free interaction experience. Adopting voice technology, the mobile app developers will be able to increase the user-interaction, user experience and the mobile app commands would provide the unique way to addressing the UX concerns. Whether you want to avoid distractions or unable to manipulate the touch screen, a voice assistant can be your best friend and can prove to be the easiest solution!
But what abilities do the voice recognition software provides?
Personalized responses: Today, voice assistants like Amazon Alexa, Google Assistant and Siri are widely used and all of them can recognize different voices with the integrated voice recognition skills to create more personalized user-experience. So, mobile app developers will be able to built voice-based profiles in the mobile app to create more personalized experience for the users. For instance, if you ask your morning route, you will get info about your route and not your spouse’s; the same goes well for playlists, schedules, shopping list, travel info and much more.
Voice Push Notification: Generally, push notifications are in the form of text messages that usually do not disturb the on-going activity of the user but with the voice push notification, user gets distracted as it attracts user’s attention. There are pros and cons attached to it but voice push notification on mobile app offers a wide range of possibilities and is perfect for boosting mobile app engagement by connecting with customers when you want, wherever they are. Mobile app marketers needs to make sure that the sent voice push notifications are relatively important and needs to be timely done so that the users do not get irritated.
Pay by Voice: With the introduction of voice-driven digital assistants, voice-enabled payments in the digital banking solution has open a new avenue for customers for on the go payment. The interface in the mobile banking system is completely voice driven, hence gives the benefit of making transaction with the natural voice conversation. Additionally, remembering the PIN number is not required and customer can use its own voice because of voice biometrics authentication which is extremely safe and secured. When it comes to product purchasing, Alexa searches the eligible items from the order history f Amazon-prime and makes the use of 1-click setting to make the payment.
Voice for Home Entertainment: Voice assistants have changed the way people interact with the devices and not too far in future; it will be primary means to communicate in home. For instance, in the connected home, voice interface will discard the use of light switches, buttons, remote controls and much more. Your customers can ask their TV, set-top box to search for the programs, movies, tv shows, etc. With voice recognition, customers can solve the problem of increasing device functionality without adding extra taps and displays to streamlined designs.
The Final Word
Voice recognition technology being the next big thing in the mobile app development, tech companies like Facebook, Google, Apple, Microsoft, Amazon and many more are looking for the unique ways to implement natural-language user interaction. Because of its convenience and hassle-free operations it provides to the customers, integrating voice assistance can help to give edge to your business.
Looking to integrate the voice recognition technology in your mobile app? Feel free to reach out our team and it would be great to engage with you in realizing the strength of voice-enabled mobile apps.
“To improve is to change; to be perfect is to change often” – Winston Churchill
Today, with the surge of mobile app development, newer mobile apps are introduced in of play-store and app-store at the lightning speed. But does every mobile app get success? In this clutter app market, it is challenging for every Appreneur to keep the app updated as per the current trends. It may not be able to hit the bull’s eye if not utilized at its full potential.
It is not only necessary to streamline the entire app development process but also to deliver the desired results within a short span of time. So, mobile app development Company need to think of some process that makes the process faster and mainly focuses on flexible planning, customer involvement, risk management and continuous evaluation. To develop the app with such process, agile methodology is the most perfect one as it is integrated with each factor necessary to design the final product precisely as per user’s expectation.
But what is Agile Methodology?
Agile is the product development approach where complicated task is segregated into the series of development cycles and thus each sub tasks become a separate module for a development team. Respective experts are then assigned for each task which ultimately results into a faster development process. The use of Agile application development includes regular communication, constant interaction; achieving the maximum flexibility of the design in the process involved. This means, if the client raises new demand for the product, it can be changed as per the need without affecting the project as a whole.
Basic ideologies of Agile principles
Why you should use agile methodology for mobile app development?
Agile method helps in overcoming many issues that a developer faces using traditional app development method such as assorted demands of users, seamless development, different operating system, unexpected amendment from the client during project development and much more.
Listed below determines some of the benefits of agile approach in the mobile app….
Having such high clarity followed by the scrum management process provide accurate insights eliminating the problem of later-stage quality issues.
In traditional approach, it may happen that, designed blueprint doesn’t come out with what was expected and the client may confront after the months of project commencement. But, in agile, it delivers the milestone in sprints providing tangible solutions to mitigate these circumstances. At every sprint, you can get feedback for the same and developers can continue to make improvements until an expected end-product is delivered.
Wrapping it up
Considering the fierce competition in the market and dynamic nature of mobile software, it is the right approach to choose an incremental agile methodology to overcome the challenges of mobile app development. With this methodology, you will not only experience faster decision making but the app will surely hit the market at faster pace.
Wish to create a mobile app that can help to reach your business goals and deliver an exceptional user experience for your customers??? TOPS Infosolutions can help! Our mobile app and software development service brings the idea of your mobile app to the life.