How to Determine the Target Audience of Your Mobile App

Target Audience of Your Mobile App

One of the biggest mistakes made in app development world is putting the technical details first and neglecting the target customer base. Coming up with a unique idea is just not enough to climb the ladder of success; you will have to create an app that delivers value for the target group of people. It is crucial to define target market so that you can know whether they will use the app and can even identify if there’s a demand for the type of mobile app you’re developing.

By figuring out the target audience for your app, you can:-

  • Develop features as the per user preferences
  • Plan strategies for the marketing campaign
  • Use the best monetization techniques

But, how would you identify the right target audience for your mobile app? Let’s dive-in deep to know more…

General Understanding

Knowing target audience is the first step of mobile app development process. For instance, if you are planning to develop a food delivery mobile app in New York, one can assume that your target audience will be the one who is living in New York. In –case, if you are unable to decide on who is your end-customer, you need to work on your app concept to come up with the refined target audience.

Secondary Research

Secondary research includes in-depth analysis of the industry, competitors and actual customers.  For instance, food delivery app, it would be boon for the people who are busy working late-nights or get back home late. You can even focus on how often people order from your app, what are the common items they generally buy, which factor is driving them to buy – new products, discounts, reviews etc. and you must keep an eye intact on competitor’s audience.

Understand buyer’s demography, behavior and lifestyle

You need to know the nitty-gritty of your ideal customers! The more granular you can get with the information, the better you can know the buyer’s persona. Look at the traits such as:

  • Demographics: This information can include gender, age, location and culture. This becomes very important if you are looking to develop food app, travel app, restaurant app or lifestyle app. The demographic information will help in determining the specific group of audience who will be interested in using your mobile app
  • Psychographics: This information goes beyond demographics and identifies more about customer’s psychology, interests, values, attitudes, behaviors and much more. The psychographic information will help you to know the reason for using your mobile app
  • Technographic Segmentation: This information is related to the devices! The number of customers engaging with your product via mobile device, type of device – smart-phone, feature phone, tablet, brand, version, model and other technical attributes. The technographic information will help you to learn where to reach your different audience and on what device.

The above-mentioned information is essential in basic profiling of your customer…

Conduct surveys

You can conduct surveys by directly interacting with the target audience and asking about their preferences. However, there are different ways of conducting the survey.

  • Combining survey and interactive prototype where an interactive prototype is created to draw traffic to your app and survey is done to know the likes and dislikes of the customers
  • Combining mobile MVP with the actual feedback; Opt for this, if you have gathered information about your target audience. You can develop an app with sufficient features and gather feedback from various groups and communities.

Use marketing strategies

  • Focus on the groups to know what users look for
  • Take up social media platforms to promote your app idea just to know what audience think about your product

By using effective marketing strategies, you can gather deep insights about your app’s target audience.

Research competitor’s app

Apart from figuring out the behavior of the customer, closely monitoring competitor’s app will help you to know what they are doing right and their weaknesses. Check out features and designs that are missing in your app and peep through the review to know what people are saying. Make a note of positive and negative reviews; check out what users say about the app speed and performance. With all this insights, you can develop an app which is more in line with the preferences of your target audience.

Wrapping it up…

Now, you may have clear idea for whom you’re developing your app for, what are the opportunities and how your app can fill the gap and gain popularity on app stores. Doing thorough research and developing effective strategies can help to know your potential customers and can aid in getting ahead of the competition.

Would you like to know more about how to define the right target audience for your app to open up countless opportunities? Connect with our experts to know how TOPS Infosolutions can help to get you an edge over your competitors.

Tech Pack: Simplify Your Fashion and Apparel Production

Tech Pack

As fast-fashion has become a specific norm in the industry, it is difficult to get your products to the market quickly– quicker than the competition. However, in the global fashion market, getting all the things done on time is mere nightmare. Everyday professionals have to deal with time and commitments to get the tasks done; however some retailers can manage complex tech pack process through the spreadsheet alone (once a garment is designed, it’s specification are stored in several spreadsheets, design documents by creating a large folder of the one garment which is then emailed to the supplier) which leads to the risk of human error. From technical designers – product developers – production manager to the suppliers where no one is in the loop ends up with simple design flaws becoming a big problems on both the technical and fiscal end.

The problematic questions that are likely to be raised are:-

  • What sort of documentation should be crafted?
  • How to communicate with all suppliers?
  • What would you give to the pattern maker?
  • What is returned to you? How much time it will take?

The trials and tribulations are plenty!!! Finding the right factory and communicating properly with them to make the right product is not something that you can just wing.

Factors that prevent efficient operations in tech pack without system

  • Lack of centralized data: Manual processes are prone to human error and data is not centralized or standardized. Hence document proof is difficult to achieve
  • Version Control: Completed design passes through various milestones before the master piece is created. Managing this in spread-sheet complicates the entire process.
  • Compliance issues: Garment designs comprises of different colors, sizes and dimensional characteristics, which means that the margin for error is especially high – particularly if all these issues are accounted separately, instead of in one single place.
  • Encumbered collaboration: When external departments and team members (e.g. manufacturers or suppliers) can’t effectively collaborate within a central system to share ideas and insight, creativity and innovation are impeded.

Hence, there comes the need of streamlined system with high integration of multiple business processes and accessibility of information at any given time.

So, how streamlined system can help you to develop smart tech pack?

It simplifies collaboration and communication between product professionals, enabling them to effectively manage data throughout the product development. It helps developers, designers and manufacturers to stay on same page following the same schedule and interacting in real time. For instance: Fashion professional wants to create sheath-velvet dress; with this solution, everyone involved from design to manufacturing remains in the loop without necessary being on the same location and can easily access the tech pack of sheath-velvet dress to determine who is doing what, which is the next phase of the project etc.

What does it bring to the table?

A lot actually. As it enables the team to work on the same page; it makes planning easier, stay updated with the recent version of the product and find out if the product is dropped from line. More time is saved as there is no need of paper work and manual work or e-mailing every supplier from time to time.

Basically tech pack consists of

  • Drawing
  • Measurement
  • Description of fabric
  • Trim Design
  • Grading
  • Prints
  • Label
  • BOM

With tech pack on your screen, you can check out what the product’s agenda is and what modifications are to be made to the product. The ability to manage multiple aspects greatly reduces errors and you can review your product in less time compared to the traditional product management. So, with the streamlined system everyone associated with the product can stay in the loop and works as de-facto between manufacturer and client

The benefits can be categorized as

#1 Shorter time to market: On having centralized control over the data, it is likely that product development can be completed more quickly. Product designer and the team associated with it can work faster and data transfer is also hassle-free. Faster development and shorter time to market are always quintessential to remain competitive.

#2 Increase productivity: Implementing autonomous system nullifies time-consuming activities like duplicity of data across different system, multiple times checking of data for any irregularities, search for missing data etc. Product design team who already have integrated this system are less likely to come across processing errors and the reworks due to outdated information.

#3 Enhances product quality: As managing and controlling all the information is easy; it likely affects the overall product quality. By using the system, product managers, suppliers and associated team are able to implement all the processes which help to maintain product quality and that result into customer satisfaction. This is important, if the team is spread across different demographics to ensure that quality is not compromised.

#4 Connects design with data: Suppliers can upload new design concepts directly into the system and can quickly bring those concepts to the life by using the advanced tools. By connecting creative design ideas to the system, you can increase accuracy and reduce waste.

#5 Enriches user-experience: If you have an automated system, you will able to work smarter and faster than ever before with simple drag and drop functionalities. This would even require less training and speeds up adoption.

Helpful tips to look for…..

  • Don’t make your information messy; spread the details so that everything is easy to read. Cluttered things won’t able to keep your instructions simple, clear and direct.
  • Add images to make it clear and detailed.
  • There are the chances that trim designers may not read the tech pack so it is recommended if you can provide sample of the garment so that they can know how the final product should look.
  • When you design a tech pack make sure there is no typo error, incorrect measurements or fabric type which results into delays or other problems.
  • Create a PDF of your tech pack so that it helps to protect and prevent others from editing it
  • Think of creating PLM system which helps to manage entire life cycle of the product from inception, through engineering design and manufacture to service and disposal.

The bottom line…

Keeping consistent tech pack from the scratch to the development process will save your time and many head-aches in the long run. The system for tech pack that we craft is crystal clear and planned by industry experts. We assure you that your production runs will be smooth and cost-effective. We do all the heavy-lifting so that you can focus on your brand.

So, looking to develop management software for your tech pack with us? Let’s connect!

Geofencing App Development for Business Growth

Geofencing

As per the research by Delloite, it was revealed that in 2017 respondents earning $100,000 or more expect 57 percent of their spending will be online and 39 percent in-store. They also added up that as holiday retail spending is bucking trends this season, online spending is expected to exceed this year for the first time.

These predictions can become true at least when Amazon is concerned. Amazon’s e-commerce sales are expected to grow 32 percent to $196.8 billion dollars in 2017 in the U.S., or 43.5 percent of total e-commerce sales. This figure represents gross merchandise volume data, which includes sales made by third parties on Amazon’s marketplace. – reported recode.

Here the question arises – What can brick and mortar retailers and small business owners do to compete with the trends of online sales? How would they get a larger piece of retail pie? One answer lies in location-based marketing using geofencing technologies.

But what is geofencing all about?

Geofencing is a feature that uses Global Positioning System (GPS) or Radio Frequency Identification (RFID) technology to access their customer’s location by establishing a virtual fence around specific area. Area can be a precise location of your business, a larger region around your business or even the location of your nearest competitors. You can send push notifications or text messages or display relevant ads on the browser or social media feeds whenever any of your customers enters or leave the geofenced area.

Customers are typically identified by:

  • Using your business’s mobile app
  • Social media profiles
  • Browser and search history

But businesses are not just limited to retail or using their own locations!

  • Cafeteria can trigger a notification when a customer walked in to another cafeteria
  • An event planner can trigger notification when fans visit birthday parties, wedding etc and can offer helpful tips

The possibilities are quite broad – if used correctly, geofencing can revolutionize your business and offer you many perks. Let’s consider some of the benefits:-

  • Cost-Effective Marketing

Today, the cost of creating ad-campaigns is sky-high and it’s not easy for every product owners to match that budget. But, with geofencing you can cut-down your cost and still produce the desired result – since it only focuses on targeted customers and these customers are surely going to profit you. Geofencing is like the extension of your local store or restaurant. With geofencing you get the chance to pinch the user with the best offers on your product at the right time when they need it.

For instance, Taco Bell – Geofencing is very important tool for the marketing plan of Taco Bell. Its mobile ordering feature attracts the users to download their mobile app and simply pickup their order from the outlet without waiting. When their customers download the app, restaurant uses geofencing capabilities to alert the customer when they are near and can served with hot and fresh food. Additionally, they are using push notification service to target the people under 30 years old whenever they are in the locality of Taco Bell.

With the right tools at a right time, you can grow your business by sending alerts with just location-based functionalities in your mobile app. Isn’t that cost-effective enough?

  • Driving-in customers

Apart from marketing the brand, it also provides the reasons for the customers to visit their stores. Although they are nearby your business, but that doesn’t mean that they are aware of all promotional offers you are running –You need to tell them. You can use variations in your approaches – let’s say you can geo-fence your competitors’ locations and deliver the ads and push alerts promoting your business when they are in the vicinity of your competitors.

The North Face – one of the top outdoor product companies in USA producing coats, fleece, shirts, footwear etc. started trials of geofencing in 2011 by sending text messages deal and discounts on the new arrival but eventually started expanding with the alerts about weather condition or logistics for ski competition. A difference in the approaches can always attracts the users to draw the customers in and in-turn can increase engagement.

If you feel hesitant enough to approach your competitor’s customer, you can opt for co-marketing geofencing campaigns. For instance, travel company targeting wedding planner’s customers. If you constantly overwhelm your visitors, they are likely to opt out your service, but if you offer value and convenience with well-timed strategy and different approaches they are likely to visit you. Based on demographics and interest, you can apply a filter to reach a specific group of audience and ultimately grow your business.

  • Business Intelligence

With the help of geofencing, your business can gather customer data to know their buying habits, buying motivation etc. By analyzing the customer’s data carefully, you can generate more detailed segment of your customers, by targeting with the social media posts, ads, push notifications that are related to the customer’s behavior and interests.

Walgreens is looking to develop location-based software to understand behavior of customers and ultimately improve customer’s experience. When customers enter the store, Walgreens wants them to check their point-balance, store specific information before they purchase certain products.

Today, customers come across many offers and discounts, but they tend to respond which is convenient to them and are tailored to their interest and behavior. Hence, geofencing can be used as the best tool to gather customer’s data to further process them for business analytics.

Few other use cases…

Keeps the track of construction, vehicles, tools, materials

Today most of the Construction Company uses GPS facility to keep track of their construction fleets by installing the technology in their equipments and provide alerts to any unauthorized entry to the construction site. The manager can receive push notification when equipment has crossed its radius, so you can determine whether your equipment is stolen or moved to any specific location.

Another important use of geofencing is in the fleet-management system. When fleet delivers any material, your crew can be notified so that they can make any arrangement to reduce waiting time.

Few examples of leading companies that thrives business by Geofencing app development

  • Facebook
  • Instagram
  • Uber
  • Zomato
  • Starbucks

The Conclusion

Today geofencing is gaining momentum in all industry verticals and if used effectively at right place and time, it can drive more conversions and boost your brand. Looking to develop app which facilitates geofencing? Tell us your requirements and we assure you that our experts will surely accomplish them.

LAMP vs. MEAN Stack: Choosing the Right Fit for your Project

MEAN vs. LAMP

E-commerce platforms like Amazon, Walmart, eBay, Alibaba etc. provides the best user-experience and that’s the reason they are always on the top of trends and can respond to the millions of request within seconds. It is all because they have used the best business model which is supported by influential technology. Have you ever thought how huge such kind of system would be? What it would take to reach such great heights?

Let’s figure it out…

To develop such web-driven application, it should be supported by the technology like Apache Tomcat as the web server and PHP and J2EE as development framework. Since years, LAMP is serving as go-to technology as it is involved in Linux, Apache, MySQL and PHP, Perl or Python. Although LAMP being good technology to deal with, it is a conventional approach to handle large database web-applications. So, this technology is replaced with MEAN (MongoDB, ExpressJS, AngularJS and NodeJS) to provide faster and efficient web development due to the JavaScript compatibility. Since it works on the REST API, web-app can be developed by multiple front-end and the same back-end; hence reduces the cost of developing back-end. Moreover, you can replace Angular.js with any framework that suits best for the system.

Why MEAN is the best for your enterprise compared to LAMP?

  • MongoDB vs. MySQL:

MongoDB is considered as modern NoSQL database with number of features and compatibilities. The strength of MongoDB lies in relational database compared to MySQL. When relational database is used in MySQL, it feels like data is pushed into the table forcefully. The system works perfect when single entry fits into every single format, but fails badly when it doesn’t happen. On the other hand, MongoDB offers a document structure which is more flexible. So, if you wish to add new fields then simply add the field to the form, roll it up with the rest of Data in JSON document, and put it into MongoDB collection. This is great for the data dealing with dynamic data which is difficult to constrain in table form.

  • Makes your UX better with front-end

One of the major reasons to shift from LAMP to MEAN is to migrate from server-side page generation to client-side single page applications. In MEAN, Express.js works on the REST structure and handles server-side routing and Angular.js handles client-side views. The web-page presentation and control flow task in LAMP which was handled by PHP, Perl or Python is taken care of by Expres.js and Angular in MEAN. Additionally, Angular.js also handles data presentation of an application. Hence, this shift is from synchronous to asynchronous processes and page-centric views to component-oriented views of an application. Moreover, being backed with the excellent JavaScript front-end framework, web-app runs efficiently, making the UX smoother. With all such parameters in the mean stack, it enables the web application to run on desktops, laptops, mobile phones, tablets etc.

  • The Code

MEAN makes the use of Express.js and Angular.js to drive the web page presentation and control flow. Express.js serves as a controller layer, controlling application flow and organizing data for Angular.js, which handles data presentation. The importance of this is, it has simplified back-end architecture. If you write the code for Node and decide to place in Angular, you can do it with ease. This flexibility makes the MEAN based apps significantly easier. You can have the added benefit of having entirely single language and don’t have to look for the additional developers like PHP expert, JavaScript expert or front-end or back-end specialist – just a front-end java script developer to trace all the way down the stack without having learn other programming language.

  • Node.js simplifies the server layer

Navigating various layers of LAMP stack is like dancing on many hats; going through the various config files with different syntax.  This sounds bit clumsy. But, when it comes to MEAN, it simplifies this with the help of Node.js.

Sprinkle in some JavaScript whether you want to change how your app routes requests or want to change the logic used to answer queries or if you want to rewrite URLs or construct an odd mapping and let Node.js do the rest of the work. The MEAN stack in combination with Node.js keeps everything in one place and one language. You don’t have to read the pages of PHP, generate different config files etc as in LAMP. Having everything at one place reduces the chances of errors and confusions between multiple layers.

To be precise…..

TechnologyLAMPMEAN
PerformanceSupports Horizontal scaling which is not good for high read-writesIt achieves high performance by trading off clustered setups with the,help of MEAN. High-speed, flexibility and infrequent data loss
DatabaseMySQL(RDBMS): Traditional database systemNoSQL database: Supports document-oriented database system, JSON-style,documents making integrations of data into certain applications fast and,easy
User DevelopmentFront-end development, multiple layers with different config files and syntaxFront-end and Back-end development. JavaScript is the ruler
ScalabilityLow scalability as read/write ratios growsHigh Scalability
Through-putSynchronousAsynchronous
CostHigh as you require front-end and back-end specialistCheaper as you require only JavaScript specialist

LAMP stack has surely become a conventional approach but it holds the good efficiency in the market over the years as many CMS still rely on LAMP. However, MEAN Stack becoming new player provides the new and innovative ways to cut the grounds. MEAN web development has its own list of benefits to offer for a flexible web development especially for an organization that is looking to move its focus from LAMP to an advanced Mean stack technology.

Looking to develop your next big project in MEAN?  We are just a call away!! Let’s connect.

On-Demand Apps – Your Ticket to Business Growth

on-demand apps

“Recently, I, along with my mates, was having a gala time in watching Super Bowl – the annual championship game of National Football League. Watching Pittsburgh Steelers pleasing the NFL Super Bowl was like beholding an olden time. But, in such scenarios, we skipped our dinner time and no one was in mood to get out and stalk for food. Suddenly, one of my friend bumped up aloud ‘Cheese Hamburger … anyone’? Our silence turned into affirmation and again she shouts – 15 minutes guys… dinner will be held before ceremony starts’. And I was like ‘what heck you just did? She simply replied ‘Zomato app girl; ‘this just doesn’t stop here, she sent me a link on WhatsApp and asked me to add referral code to avail discounts. I am like, ‘Cool… Sounds great buddy!!!’

This is the magic of on-demand apps!!!

Living in a digital world, everyone is busy in their tight work schedules, difficult to find time to get everything we want. Before internet, Smartphone and mobile apps, people had to pull themselves to diverse stores to buy their preferred products. But today, as we have moved out of traditional times and with the arrival of on-demand apps, it has now become moderately easier to get everything delivered at your doorstep.

As per the Harvard Business Reports, the on-demand economy is attracting more than 22.4 million consumers annually in $57.6 billion spending. All these on-demand services includes retail services, freelance services, home services, transportation, food & grocery, health services, and other similar services.

Do you think trend of on-demand apps will fade away? The answer is BIG NO!!!

This new list of on-demand app-based services is making the lives of urban elites more ingenious by offering convenience:

  • From cleaning your home to make your everyday laundry
  • From gratifying beauty services to amazing photography
  • From dog sitter to baby sitter
  • From pizza delivery to Liquor
  • From home decoration to maintenance services

Hence, many entrepreneurs are keen to invest in such services that can meet the expectations of customers within their price range as well as can be easily available to them at their convenience. Considering Uber or AirBNB – the top on-demand services company, strives to carve out niche out of traditional market space.

On-demand business model has a remarkable goal – to complete a customer’s demand with instant providing of goods and services. The on-demand apps are giving curve to millions of entrepreneurs and have taken over several industries. With a winning on-demand business model merged with a user friendly mobile based platform, you have the secret blueprint for building millions of dollar.

The sole key is to take the on-demand services to large number of audience and below tactics can help you to do the same.

  • An undisturbed User Interface

It is said “First impression is last impression” and this is definitely true for mobile applications as well! The USP of any mobile app is simple and easy user experience which must be the sole goal for any appreneur. To simplify let’s consider on-demand apps in retail industry – Amazon, eBay etc. It is integrated with:-

  1. Cart information on every page
  2. Options to remove product from the cart
  3. Showing related products
  4. Filter option to choose the products based on personal choice
  5. Integrated with various third party payment gateways

Easy navigation in mobile app will help users to fetch information easily and since it is transparent, it will urge the users and clients to trust you which will ultimately help to grow the business.

  • Talk with the customer and ask for feedback

It is very crucial to have regular touch with the user of the mobile app, as the customer feedback can make or break your business. With on-demand apps you can send promos, offers, discounts which help to keep them hooked. Seamless communication helps in handling their queries or accepting their feedback which is the stepping stone for an on-demand business model.

To collect feedback:-

-You need to track the right metrics

-Use In-App Net Score Promoter surveys

-Savvy Support Communities

-List the app in some Feedback websites

-Call to Action on every page

-Regular updates of app and other social media handles

  • Personalization and Customization

Undoubtedly, personalization in on-demand apps is always appreciated by the users. Offering the personalization settings evidently is a win-win situation as the customer will simply pick up your app over other similar apps. Flexible settings like dashboard, color, themes, fonts, and sizes will help the customer to build up a positive emotion towards the app and will unquestionably prefer and refer the app. Customization enables the users craft their personal choices about what they crave to see, or locate preferences for how information is prepared or displayed. This ultimately enhances user experience because it enables the users to control their interaction.

For instance: Zomato – A food ordering app

  • Zomato immediately lets the user know this page is personalized for them
  • Personal Hello and link to the user’s account
  • Understands the user’s location and shows the nearby location
  • A list of places, users have been there, followers, photos etc. everything is personalized

The rise of these companies has shaped a competitive market which resulted into remodeling the slow-moving industries with the technological innovation. Take into consideration some of the ground transportation, laundry, grocery, and food industries. These industries are the leading examples of how mobile app technology redefined these industries with the advent of the on-demand apps and the efforts of mobile app developers. Here, the large part of the growth is because of how the application of new technology added value to the already existing infrastructure.

Major factors creates niche for on-demand apps market:

  • Ease –People look for services that they find suitable and that can deliver quickly
  • Nearby accessibility–They have a preference to get the services within their reach to access it quickly
  • Value of product –Fast and excellent services triumph the expectation of people
  • Cost-efficiency –Product and services must meet the affordability of common people to become more popular
  • Swift and Easy Payment Mode –Trouble-free payment option increases the user experience in buying products or services, gratifyingly
  • Awareness of Services –People should be aware about the convenience of on-demand services in order to increase its reach among people.

How on-demand apps will impact your business?

On-demand economy is here to stay for long. The time people spend on the mobile apps depends on the kind of experiences they get and their interests. Additionally, customer does expect a personalized experience, which is why on-demand apps development is a trend that every appreneur needs to pay attention to. However, you must also analyze your competitors and make sure your mobile app provides the services in more simple way for the users to purchase them.

Being, one of the best on-demand mobile app development company, TOPS Infosolutions is aware of all technical aspects and their implementation which is important for crafting out of box on-demand apps. Having years of experience in developing on-demand apps in various domains, we would strive to provide you business on mobile to give your customers ease and convenience.

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