Steve Job jobs kicked off the smartphone revolution when he introduced the iPhone and on the iPhone there was kind of mobile browser but it was a poor experience of going online. A year later Apple kicked off the App Store and you’ve got the native apps and this is a really good way of getting online in interacting with online content and I’m sure you’ve all use that loads of apps over the last 10 years.
Gmail app for sending emails, Twitter for sending tweets, and Snapchat for sending two delightful pictures of yourself. Talking about view time with those apps, I’m sure you would have spent many weeks and months playing Flappy Birds
Since 2008, the mobile web has increased dramatically.I’m sure that many of you are reading this in Chrome.
What is exactly a Progressive Web App (PWA)?
Well, the idea goes back to 2015 in an article written by Alex Russell, who is a Google engineer. In there, he outlined the requirements for PWA, or progressive web applications. Since then, the whole industry has been working towards progressive web apps. So, Google Chrome supports it. Edge will be supporting it in Redstone4. Even Safari is getting a version of it in11.3, later on this year.
What makes progressive web apps unique are its abilities. For the first time, web applications can work offline and in the background,and that’s done through a thing called service workers.
Think of service workers as little web components that work in the background. They pull in notifications. They cache app data. That’s how they work offline. When you launch a progressive web app, it doesn’t look like you’re in the browser. It looks like an application.
For instance, Instagram has a PWA. If you go to Instagram on your Android phone, assuming it’s a modern one, and you log in, you’ll be asked if you want to pin this to your start screen or your application screen and would you like to receive notifications. Once you do that and then you open that app, it looks just like the regular Instagram application. In fact, the scrolling is better than a native app of Android, which tells you a lot.
Progressive Web Apps vs Native Apps
Native apps have a huge benefit in loads of areas: they are fast and quick to respond. You’ve got a really nice icon that you can click on. As soon as you click on that, you get really nice ‘scaffolded’ app screen that comes up. Let’s say you go onto Facebook. It’s kind of a nice blue look and you have a Facebook icon.
Benefits of Native Apps
When I get my Twitter wrap up,I’ve got a load of tweets there. From Twitter app, I can see those straightaway there’s no going into Chrome and trying to find a URL and load up a page.
Apps also have a smooth consistent, self-contained UI that looks really good on your smartphone. The best part is this that native apps works consistently well offline.
If you are checking your emails in no dead zones, that’s not a matter. You can check your emails in basements, tube stations, and other no coverage areas the app seized during the day. You can even reply to those emails. When you come in coverage area, it goes and all works well.
App Development can be Painful
Native app development can be painful. There are different languages between Android and iOS. You got Java. Perhaps, your funk-in-hipster uses Kotlin. Otherwise, you’re using Swift. You can use React Native and still have to change the way you develop a whole load of things.
In React Native, you have to do different stuff depending on the platform you’re on and even then you can have to develop differently for the web. You’re already developing for three different platforms. It’s expensive to develop.
If you want to release apps on the web, it goes to your customer straightaway whereas a native app you have to go through app stores’ certification. There are separate app stores for Android and iOS.
Progressive Web Apps to the Rescue…
It got most of the benefits of native apps, including performance and UI tweaks.
Write once work everywhere. You just build it once and hopefully it should work everywhere. You have one team. Maybe you need a few tweaks depending on the target platform.
What does Progressive Mean?
Progressive web app is a case of extra technologies. They can add to the performance of your app. With more of the features, the benefits across desktop and web kind of always keep comparing against native apps but a lot of these performances are also on the website.
If you have a website you don’t really care so much about your mobile customers, a lot of these technologies can really improve the performance of your websites.
Discoverability and Future of App Stores
Since progressive web apps are websites at the end of the day, app stores don’t need permission from their publishers to publish on their platform. All they’re doing is putting websites in the store. They will act much like websites directories. App stores will have to look at PWA sites that are live right now and if they meet certain standards, they’re going to be putting these in the store automatically. So, we can expect probably a couple hundred maybe even a thousand of these things to all of a sudden show up in the store.
Now since no money is being transpired here, the app store is not making money on ads through these things. It’s all just pulling in a website from a company. There’s no reason there that a company needs its permission. Twitter is Twitter. If Twitter wanted to deny a PWA on Windows10, they would be effectively saying, you can’t go to twitter.com on your web browser, which would be insane.
By putting progressive web apps right in the store and it’s going to be therefor users but without the discoverability problem of having to go to the website,log in and then pin it to your start screen. It’s a unique thing and it should be happening a lot more in coming times.
What is the State of Progressive Web Apps Right Now?
Many progressive web apps are already out there, including Google Maps. You can pin it to your start screen and have a PWA of Google Maps that uses your location and works just like the app itself.
Starbucks has a preview version. If you go to app.starbucks.com on your phone,you can see it there, log in, and pin that to your start screen and that is a PWA, as well. You also have Twitter, you have Instagram,you have Tinder, you have Uber, and you have Lyft. Even Pinterest has a PWA. All the major companies are embracing this, because again, companies hate paying developers. They would rather just have a web developer, make a PWA website, and call it a day.
What does the Future Hold?
I also expect a lot of banks to jump into this because maintaining a banking app is super expensive. There’s a lot of security involved. There are many laws, in effect,that they need to be compliant with. That’s one reason why Windows 10 always had an issue with banking apps. They’re very expensive to maintain.
But, what is always maintained? A banking website. In fact, that is updated even before any iOS and Android apps. So, if a bank can maintain a PWA website, well that’s a win-win for everybody, including them and their consumers.
One of the biggest mistakes made in app development world is putting the technical details first and neglecting the target customer base. Coming up with a unique idea is just not enough to climb the ladder of success; you will have to create an app that delivers value for the target group of people. It is crucial to define target market so that you can know whether they will use the app and can even identify if there’s a demand for the type of mobile app you’re developing.
By figuring out the target audience for your app, you can:-
But, how would you identify the right target audience for your mobile app? Let’s dive-in deep to know more…
Knowing target audience is the first step of mobile app development process. For instance, if you are planning to develop a food delivery mobile app in New York, one can assume that your target audience will be the one who is living in New York. In –case, if you are unable to decide on who is your end-customer, you need to work on your app concept to come up with the refined target audience.
Secondary research includes in-depth analysis of the industry, competitors and actual customers. For instance, food delivery app, it would be boon for the people who are busy working late-nights or get back home late. You can even focus on how often people order from your app, what are the common items they generally buy, which factor is driving them to buy – new products, discounts, reviews etc. and you must keep an eye intact on competitor’s audience.
Understand buyer’s demography, behavior and lifestyle
You need to know the nitty-gritty of your ideal customers! The more granular you can get with the information, the better you can know the buyer’s persona. Look at the traits such as:
The above-mentioned information is essential in basic profiling of your customer…
You can conduct surveys by directly interacting with the target audience and asking about their preferences. However, there are different ways of conducting the survey.
Use marketing strategies
By using effective marketing strategies, you can gather deep insights about your app’s target audience.
Research competitor’s app
Apart from figuring out the behavior of the customer, closely monitoring competitor’s app will help you to know what they are doing right and their weaknesses. Check out features and designs that are missing in your app and peep through the review to know what people are saying. Make a note of positive and negative reviews; check out what users say about the app speed and performance. With all this insights, you can develop an app which is more in line with the preferences of your target audience.
Wrapping it up…
Now, you may have clear idea for whom you’re developing your app for, what are the opportunities and how your app can fill the gap and gain popularity on app stores. Doing thorough research and developing effective strategies can help to know your potential customers and can aid in getting ahead of the competition.
Would you like to know more about how to define the right target audience for your app to open up countless opportunities? Connect with our experts to know how TOPS Infosolutions can help to get you an edge over your competitors.
Mobile App Deep Linking is a uniform resource identifier (URI) that links to the specific page or the locations within a mobile application. The purpose of the deep linking is to provide relevant information to the user and that can be done via E-mail, social media, push notification, SMS etc. It largely drives user engagement and improves user retention ratio.
Without deep links, URL’s can only direct users to the home screen but can’t direct to a particular content. However, Deep linking has changed the way apps interacts with each other and seamlessly bridges the gap between websites and apps.
Deep links takes user to the app content from:
Various Types of Mobile App Deep Linking:
Benefits of Mobile App Deep Linking:
It may happen that, your users have installed the app but haven’t used it/ inactive for months. Here, push notifications can be used for promoting a special deal or relevant content in the app to bring back customers. Directing these users to the specific content they are looking for will improve the chance of becoming more active user. Including the deep link in your message encourage user to update the app or download a new feature or improve the chances of becoming an active user. Some of the past research states that, apps that have deep links, are likely to be visited a number of times compared to which have not.
Let’s say, you have a website that drives a good number of visitors per day through but you are unable to drive visitors on your app although you’re putting all your efforts. If this is the scenario, you can get a mobile app deep linking installed for searches, your app will be displayed on the Google search result page. As Google indexes the mobile app deep links, the content appears in the search result similar to website. On clicking that link, users will be directed to install your app. This process can ultimately drive more number of installs to your mobile app, becomes easy for the new users to find the app and can engage users on the current platform.
With deep linking, it is easy to establish a connection between two apps. Let’s say, if you have developed two e-commerce apps, one app deals with grocery products and other app is a lifestyle app that includes garments, accessories, décor items and much more. Once the user has completed buying grocery products, you can easily create a deep link and direct users to your other lifestyle app or vice-versa. Linking apps with each other can help you with increased customer-base, high revenue generation as well as cross-selling of products.
A deep link enables to create link on the website, e-mails, social-media that directs to certain content in the app. It serves as a promotional tool which links back to your deal or newly launched product that you want to show-case to your customers. Rather than asking users to open up your app, when promoting app content, you can link them directly to the content you are promoting.
Brands Harnessing The Power Of Deep Linking
Wrapping it Up
Mobile app deep linking has certainly proved to be an important element in revenue generation and enhanced user experience. As competition is high in the mobile app ecosystem, it’s high time to get started with mobile app deep linking today. If done in a right way, it surely increases the profitability of the mobile app.
Haven’t stared App deep linking yet? It’s high time you get started now. Talk to our experts to get started on upgrading your mobile app.