Artificial Intelligence (AI) and the Future of Web Development

Artificial Intelligence

“A year spent in Artificial Intelligence is enough to make one believe in God – Alan Perlis”

Internet has evolved a lot since its birth and it has made the web development evolve as well – website building was a very easy process that involved nothing more than pages of standard texts with few pictures and font variation. Fast forward a decade; society was gifted with standard web connections which enabled website to develop on HTML and PHP, included graphics and animated design elements. Fast forward another two decades – today with the advancement of technologies, web development consist of mix of images and audio visual content designed to deliver the best user-experience rather than just information.

As per the recent news, humanoid robot Sophia has been made a citizen of Saudi Arabia. Was that something ever expected? Additionally, Gartner predicts, “By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human”.

So, here the question arises, with whom will they interact? The answer is quite simple – via Artificial Intelligence (AI); i.e. simulation of human intelligence processes by machines that includes learning, reasoning and self-correction. For instance: Siri, Cortana, Chat-bots, self-driving cars etc are delivering optimal user-experience with the help of AI.

Today, as web-development focuses on enhancing user-experience; small, medium as well as large enterprises are looking forward to leverage the power of Artificial Intelligence for providing personalization and boost their web-experience.

Why it is important?

  • Automates repetitive learning and discovery through deeper data
  • Adds intelligence
  • Adapts progressive learning algorithm
  • Achieves incredible accuracy

Let’s check-out how Artificial Intelligence is changing the scenario of web-development:

  • Better Predictive Reply

A predictive reply is the process of interaction between user and machines. Machine fails to understand the human’s emotion but Artificial Intelligence can understand the same and responds accordingly. This helps in getting quick answers, making it easy for the customers and business to resolve their queries. Recently, Google updated the Gmail app with an AI-driven “Smart Reply” feature that predicts responses you may want to send. The feature uses machine learning algorithm to analyze your emails and suggest quick, bite-sized responses you may want to send. What it does is, it tries to understand the email message and predicts what preferable responses you can give. Chatbots powered by AI, interacts with the user in a natural way leaving no scope of misunderstanding and enriching user-experience. To be precise, you can create websites or web-enabled devices that can communicate like a human in an effective manner.

  • Voice-based search

Voice-based search empowered with Artificial Intelligence is the key-driver in enabling seamless voice conversation between users and website. Siri, Cortana, Alexa can do virtually anything from assisting you to set the alarms, schedule meetings, controlling and checking the status of smart-home devices, make and receive phone calls, get directions etc. As the user interacts with the virtual assistant, they can learn about your voice, intent, preferences and much more as the AI backend code uses the sophisticated algorithm to learn from the data input; predicting the user’s need in a better way. And by doing this, it learns how to work with you better as well as serve you in an enhanced way. Virtual assistance can be an integral part for all e-commerce web players to enhance web-experience and shopping in a smarter way. Digital Assistance also maintains privacy policies, which defines how each company uses and share personal information.

  • Machine learning

Machine learning technology – the element of Artificial Intelligence has come along a broader way to provide customization in websites and personalization to the users. It predicts the user’s intention by analyzing previous activities and accordingly adjusts messages based on the interactions and behaviors. Machine learning make use of algorithms to make computers learn without being explicitly programmed. Through machine learning the application analyze data that helps to automate the analytical model building, enabling the systems to find hidden insights. It applies complex mathematical calculations to the big data – over and over, faster and faster to predict the future problem and preventing them from occurring.

Some popular scenarios of machine learning used in web application are:-

-Online recommendation offers from Amazon, eBay etc

-Spam detection in form submissions

-Search engines

  • Boosts the content-quality

It is easily said ‘Trigger the right message to the right buyer’, but doing it is altogether a different challenge. In this digital era, which is the best way to present the relevant content to every person who engages with your brand? The precise answer is, through Artificial Intelligence. It helps the web-marketers to create the relevant content for their audience at every phase of marketing funnel. With the help of algorithms, robust analysis and scrutinizing the data of competitors, it is easier to gather information about target audience which includes what their likes and preferences. With such insights, you can curate your content and provide relevant answers to boost customer engagement and rank high on conversions.

  • Provides unique store experience

Retailers use Artificial Intelligence to analyze the customer data in order to gain insights about customer’s behavior. It provides the personalized approach to each customer by offering shopping recommendations, deals, discounts and much more. Chat-bots, an extremely multi-faceted tool, is able to detect the tone of the user’s message and determines the best way of responding. AI enables online retailers to boost sales and forecast demand, to gain a better understanding of consumer behavior.

Wrapping it up

Artificial Intelligence is an advanced and decisive technology which adds value to the user experience and organizations. In the coming years, AI will play a crucial role in bringing the web and user close to each other.

Do you want to enhance the user experience of your webs application? Get in touch with us and we will get back to you with the most robust solution.

Top Trends for the Future of Web Development

Web development trends

Since past few years, the web development has become omnipresent – From reading newspaper, every morning to shopping and banking, it has become integral part of our lives as its presence can be felt everywhere. To utilize this wide range of opportunities, web developers need to pace up with the ever changing technologies. They must harness new frameworks, techniques and tools to enhance their ability of developing more engaging and robust websites. This makes it even more crucial for the developers to keep themselves updated of the latest trends of web development in order to create and deliver engaging websites that keeps user’s attention for significant amount of time.

Below are the top players that will change the technology landscape in the near future:

Artificial Intelligence (AI)

Artificial Intelligence is always the first word that comes to the mind, when anyone talks about future of technology. Majority of AI development have been intended to make consumer processes easier and simpler. Artificial Intelligence becomes more reality as machines learn from errors and hits to act more effectively, apply logical rules to reach conclusion, recognize patterns and can infer their reasoning from day to day.

Machine learning is one of key criteria for the website developers as Microsoft, Google, Apple and other tech giants continues to evolve the software as a solutions. For instance SIRI – she goes so far beyond voice recognition, her development was based on Pentagon AI project. The importance of AI is explained by the fact that, it enables devices to act independently without manpower and this leads to increased efficiency, accuracy and overall better user experience.

Artificial Intelligence

Virtual Reality (VR)

Virtual Reality is the future prospect of internet with which users have already started feeling in virtual environment by using computer hardware and software. VR has been primarily associated with gaming and this industry is using this trend comprehensively in web development process. The visual displays used in virtual reality enables the users to immerse in the virtual world and stop the sensory impressions coming from the real world. More websites are exploring Grand Canyon without getting out of your chair.

Google and Mozilla are making efforts to integrate API into website. With the increasing technology standards, more and more apps are expected to emerge based on VR technologies ranging from news coverage to virtual real estate tours. The Oculus Rift and Vive is about to bring new and interesting possibilities to the world of gaming.

Virtual reality

Internet of Things (IoT)

As per the research, the IoT web development market is forecasted to grow by 31.72% (CAGR) till 2023. The internet of things (IoT) is a movement where non-internet-connected objects are given network connectivity in order to send and receive data. This enables the devices e.g.: entire house to collect data via sensors and share it with applications on remote computers. This data can be used to perk up products and marketing strategies, monitor for performance or malfunctions or track the status.

Most of these devices and apps can also work via smart phones to control features or view data. Using apps on our smart phones, we can remotely turn on heating equipments; switch on the light bulbs etc. before getting into home. Because of this, web developers are likely to develop the applications that use, analyze and display the device in order to communicate with the IoT devices.

Internet of Things IoT

Static Website Generators

Static websites are captivating over from dynamic websites for providing online content. Bloggers are seeking for new web development trend that ensures low costs and enhanced speed, performance and security. Static Website Generator is significantly becoming the part of web developer’s toolkit.  This creates websites from the plain text, usually stored in files and not in databases. This reduces website loading time, offers better security and make deployment of content and template much easier.

Some of the popular website generators are Jekyll, Middleman, Roots and Hugo. Many developers are considering this as a significant driver to watch out in the coming months. The main downside is that they do not have room for user content or real-time content like comments, which have become a must in today’s world. But, with APIs and Content Delivery Networks flattering more on the web and making use of templates as well as content easy; many developers are confident that this area is one of the latest web development trends to watch in 2017.

Static Website generator

The Design

This is yet another trend that has come forth. One key area is Material Design – this outlines how an app should perform and look on wireless device. When it comes to web development, it provides guidance on patterns, components and usability. It has become a leading visual philosophy that will come in handy for developers in the coming year particularly when layered interfaces are involved.

People look for engaging and compelling ways to get the information quickly. This will likely draw a rise in the use of videos and other storytelling visuals. Bolder and larger typography are likely to become more prevalent. Apparently usability of design will have an enormous impact on how people view and interact with various interfaces.

Web Design

The web being a fascinating place, nothing stands tranquil for too long as information constantly modifies.  Whether it’s through figure, shade decision or usefulness, the future is a year of hybrids, where realism and technology collapse to make a steady browsing experience. Let’s modernize your website with the latest web development and design trends as per the coming trends. Trust us, you will find what you are searching for. The coming future will definitely bring some of the fascinating developments in web technologies. Let’s look forward to see what it holds in and has stored for us!

“Let your new look attract more customer, let us bring new life to your site”

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