Blog Category: Artificial Intelligence

AI or Artificial Intelligence offers machines the ability to do what living beings can do. It includes the machines to self-train, and learn new things like humans – seeing, listening, conversing, and studying others. Today’s smartphones and tablets have more sensors compared to other computing devices. Although they can sense temperature changes, ground leveling, and even calculate the device’s real-time speed, it is not enough for AI.

AI capabilities require humongous processing power to execute Natural language understanding (NLU) or intelligent routing in the content delivery system. That is why these battery-operated devices are connected to the internet and cloud computing all the time.

AI in Mobile App Development and NLU

A mobile app is an accumulation of services from multiple third-party API service providers within a native software package, which helps fetch relevant data based on a user’s requests. Likewise, AI capabilities can be added, especially the Natural language understanding (NLU) feature. For Android and iOS mobile devices, Google Actions and SiriKit integrations are predominant. It can bring many AI capabilities into our daily apps, whether it is food or ride.

Delivering Personalized Experience with AI

A user’s intent is expressed in two ways: text and speech. Apart from the direct instructions, your routine behavior can be studied ad prompted. Say, you order lunch at a particular time. AI program can self-train and predicting your behavior at the stipulated time. The OS suggests various apps at multiple points of time. Besides suggesting, what if your smartphone notifies on discounts at your regular restaurant or other restaurants serving the food of your choice plus various offers? This extra step is offering a personalized experience to the user.
It is the personal experience that we expect from the apps we use.

Significant Benefits of Mobile App Development with AI

All businesses are thriving on Innovation. It helps the businesses to leverage the added advantage in going for mobile app development for its customers. Some famous brands like Zara, Domino’s Pizza, and Starbucks have proved that mobile app development can boost sales significantly. Let’s see what it has to offer.

• Inculcates Brand Loyalty

  To retain customers, businesses need a compelling mobile app presence. As more potential customers are in the mobile space than PC, unique mobile app developments can alone target brands to its customers. By leveraging AI, brands can set a solid foundation for their customer base.

• Forms Brand Recognition

  Winning the trust of your target audience can only drive customers to commit to your brand. Mobile app development will offer the opportunity to show your users why they should trust in your brand. User-friendly mobile app development with AI intuitive features can make the customers get involved with your app. It also helps to recall your business.

• Link with on-the-go customers

  People are always on the go; work, gym, café, you name it. Their easy access during such times is their smartphones. Nowadays, most people mobile active, and this provides a great opportunity if your brand has a mobile presence—a chance to convert your mobile app visitors into loyal customers irrespective of the location.

• Craft Personalized content

  Mobile apps can establish an emotional bond between the business and its customers through personalization. Studying customer persona, behavior, preferences, and such, you can give personalized content and show that you care. AI plays a vital role, and with tailored content, your chances to meet the specific requirements of the audience and turn them into frequent users are highly possible.

• Boosts Gains

  An increase in customer satisfaction increases sales. The happy your customers are, the more are the chances of visitors and visits to your app and make a purchase. It results in severe returns if you unveil a mobile app in addition to your website.

AI is altering the way we connect with apps. The AI engine is capable of delivering the entire flow from action to fulfillment based on the user’s ‘intent.’ It will communicate with the apps, servers, payment gateways, etc. In this current COVID-19 scenario, mobile apps with AI technology are monitoring vital health statistics to determine any ailment in its initial phase and avoid complications. Well, the future holds so much more.

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Many tech companies are continually exploring the opportunities that AI can offer. Talk about Alexa and Siri, the voice search, speech, and facial recognition are specific examples that are currently in use. Companies are going toward more personalization so that they can connect well with the audience and grow their business.

With the changing needs of the users for a more customized and feature-packed web experience, many modernizations have taken place ever since. This desire for evolved experience is making AI to gain prominence in web application development. AI redefines conventional web application experience, giving a user experience that feels like its natural, and for uninterrupted flow.

AI deals with creating intelligent solutions through machinery that can think and act like humans. So, what good is Artificial Intelligence in web development? Let’s see below.

Enhanced User Experience

The bounce rate is among the most worry-giving factors for website owners, especially for the eCommerce segment. For sale to happen, the look and feel of the site should be satisfactory. Else, the chances of the user resorting to other websites are high. User experience and effective navigation play a crucial part in any website design. AI can help in finding the customer’s mood and knowing their requirements through Cognitive analysis. This way can improve the feel of the website by meeting the interest of the end-user accordingly.

Producing Personalized Content

Personalized content is a way of retaining customers and making them linger on your page for a longer duration. Implementing artificial intelligence on your website provides the metrics necessary to create optimized content. By knowing what exactly a customer wants, the content can connect with them more effectively. Suggestions can pop up based on their interest, a similar product/ service that they were looking for, or based on the analysis of their previous activities and behaviors.

Voice search optimization

One of the flourishing trends nowadays is voice search optimization. Websites focus on connecting the majority of potential customers via mobile devices. Does it stop here with mobile compatibility? No. With the growth and evolution of voice-based search, website experience has to undergo a makeover too. AI can allow voice discussions between customers and websites, especially for virtual shopping background and e-commerce companies.

Chatbot for Better Reply Predictions

AI Chatbots are coming into the spotlight for predicting user’s reactions before simulating a conversation. Integrating these chatbots in web applications are making the conversations sound more natural than mechanical. These bots elevate the customer experience, respond accurately, and promptly. They also eliminate the wait time that users usually face through IVR customer support considerably.

Users Store Experience

Websites offering unique and personalized store experience keeps the customers coming. Such websites take client engagement and communication to another level. AI can replicate the feel of shopping with real retail sales workers who help customers in person with navigation, product choice, or service. AI proves to be essential for any business with an online presence and to connect with users at any level.

Improve your site’s user experience and grow your business by engaging better with the customers. We are a web development company USA, and we help build responsible Artificial Intelligence in web applications. We cater to various Businesses from startups to big organizations to understand customer’s requirements in a better way. Get free consultation and quote in 24 hours. Call anytime :+1 408-400-3737 or +91-7575000269

“A year spent in Artificial Intelligence is enough to make one believe in God – Alan Perlis”

The Internet has evolved a lot since its birth and it has made web development evolve as well – website building was a very easy process that involved nothing more than pages of standard text with few pictures and font variations.

Fast forward a decade; society was gifted with standard web connections which enabled websites to develop on HTML and PHP, including graphics and animated design elements. Fast forward another two decades – today with the advancement of technologies, web development consists of a mix of images and audiovisual content designed to deliver the best user experience rather than just information.

As per the recent news, the humanoid robot Sophia has been made a citizen of Saudi Arabia. Was that something ever expected? Additionally, Gartner predicts, “By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human”.

So, here the question arises, with whom will they interact? The answer is quite simple – via Artificial Intelligence (AI);

i.e. simulation of human intelligence processes by machines that includes learning, reasoning, and self-correction. For instance: Siri, Cortana, Chat-bots, self-driving cars, etc are delivering optimal user experience with the help of AI.

Today, as Web Development focuses on enhancing the user experience; small, medium as well as large enterprises are looking forward to leveraging the power of Artificial Intelligence in web applications for providing personalization and boosting their web experience.

Why is Important Artificial Intelligence (AI)?

• Automates repetitive learning and discovery through deeper data
• Adds intelligence
• Adapts progressive learning algorithm
• Achieves incredible accuracy

Let’s check out how Artificial Intelligence is changing the scenario of web development:

• Better Predictive Reply

A predictive reply is the process of interaction between users and machines. The machine fails to understand the human’s emotion but Artificial Intelligence can understand the same and responds accordingly.

This helps in getting quick answers, making it easy for customers and businesses to resolve their queries. Recently, Google updated the Gmail app with an AI-driven “Smart Reply” feature that predicts responses you may want to send.

The feature uses a machine learning algorithm to analyze your emails and suggest quick, bite-sized responses you may want to send. What it does is, it tries to understand the email message and predicts what preferable responses you can give.

Chatbots powered by AI, interact with the user in a natural way leaving no scope for misunderstanding and enriching the user experience. To be precise, you can create websites or web-enabled devices that can communicate like a human in an effective manner.

• Voice-based search

Voice-based search empowered with Artificial Intelligence is the key driver in enabling seamless voice conversation between users and websites. Siri, Cortana, and Alexa can do virtually anything from assisting you to setting alarms, scheduling meetings, controlling and checking the status of smart-home devices, making and receiving phone calls, getting directions, etc.

As the user interacts with the virtual assistant, they can learn about your voice, intent, preferences and much more as the AI backend code uses a sophisticated algorithm to learn from the data input; predicting the user’s need in a better way. And by doing this, it learns how to work with you better as well as serve you in an enhanced way.

Virtual assistance can be an integral part of all e-commerce web players to enhance web experience and shopping in a smarter way. Digital Assistance also maintains privacy policies, which define how each company uses and shares personal information.

• Machine learning

Machine learning technology – the element of Artificial Intelligence has come along a broader way to provide customization in websites and personalization to the users. It predicts the user’s intention by analyzing previous activities and accordingly adjusts messages based on the interactions and behaviors.

Machine learning makes use of algorithms to make computers learn without being explicitly programmed. Through machine learning the application analyzes data that helps to automate the analytical model building, enabling the systems to find hidden insights. It applies complex mathematical calculations to the big data – over and over, faster and faster to predict future problems and prevent them from occurring.

Some popular scenarios of machine learning used in a web application are:-

• Online recommendation offers from Amazon, eBay, etc
• Spam detection in form submissions
• Search engines

• Boosts the content-quality

It is easily said ‘Trigger the right message to the right buyer’, but doing it is altogether a different challenge. In this digital era, which is the best way to present relevant content to every person who engages with your brand?

The precise answer is, through Artificial Intelligence. It helps the web-marketers to create relevant content for their audience at every phase of the marketing funnel. With the help of algorithms, robust analysis, and scrutinizing the data of competitors, it is easier to gather information about the target audience which includes their likes and preferences.

With such insights, you can curate your content and provide relevant answers to boost customer engagement and rank high on conversions.

• Provides unique store experience

Retailers use Artificial Intelligence to analyze customer data in order to gain insights into customers’ behavior. It provides a personalized approach to each customer by offering shopping recommendations, deals, discounts, and much more.

Chatbots, an extremely multi-faceted tool, is able to detect the tone of the user’s message and determine the best way of responding. AI enables online retailers to boost sales and forecast demand, to gain a better understanding of consumer behavior.

Wrapping it up

Artificial Intelligence is an advanced and decisive technology that adds value to the user experience and organizations. In the coming years, AI will play a crucial role in bringing the web and users close to each other.

Do you want to enhance the user experience of your web application? Get in touch with us and we will get back to you with the most robust solution.

Frequently Asked Questions

1. Why is Artificial intelligence gaining importance?

Artificial intelligence helps automate repetitive learning, add intelligence, adapt progressive learning algorithms, and achieve accuracy.

2. What kind of applications require Artificial Intelligence?

Web and mobile applications that require a better predictive response, voice-based searches, and machine learning can benefit from Artificial Intelligence.

3. What are the famous machine learning cases used in web applications?

Some of the best applications are online recommendations of offers and discounts from Amazon, eBay, etc., Spam detection in form submissions, and Search engines.

4. How can AI offer a personalized experience for customers?

Artificial Intelligence provides a personalized experience by offering shopping recommendations, deals, discounts, and more. Implementing chatbots can detect the user’s tone and determines the best way to respond. AI is becoming the future of web development as it helps boost sales, better understand consumer behavior, and forecast demand.

artificial intelligence in web applications | Artificial Intelligence In Web Development