Google Assistant has been widely used nowadays and has become an integral part of our lives. These progressions in technology aim to make our lives simpler and more manageable. Google Assistant is similar to Amazon Echo or Alexa and has been around for quite some time in the market. However, Google keeps on extending its platform and adding additional features to support a more extensive set of Google Actions developers worldwide.
In addition to Google’s Dialog Flow tool for building conversational interfaces that support the newly introduced languages, translating the Actions is simplified by letting the developers export their directory listing in a file format. Additionally, all Google action developers can create a deep link to an Android app using Google Assistant Actions.
Actions performed on the Google development platform for the Google Assistant to react or respond known as Google actions. It permits the third-party creation of “actions”—applets for the Google Assistant that offer comprehensive functionality. Simply put, Google Actions is Google Assistant’s version of Amazon skills.
The actions platform backs “direct” actions and “conversational” actions for complicated applications. Advanced developers can develop against the API directly, and a Node.js SDK is also accessible.
As of April 2020, there are 33,299 Actions available for Google Assistant, and it is ever increasing.
Google supports the developer ecosystem as they create the best experiences for Android phones and Smart displays. Here are some of the Google Assistant Developer tool highlights offered by Google.
Now, with the above highlights, all Android Developers can take along Google Assistant to their apps. Finding what the Android app developers are looking for can be made easier for them and their users. It fast-forwards into the app’s key functionality by using only voice. With App Actions, leading app developers like Fandango, Yahoo Mail, and ColorNote, are presently developing engaging and natural user experiences. It is done by mapping their users’ intents to a particular functionality inside their apps. It eliminates the need for navigating through every app in order to get tasks completed. The users can say “Hey Google,” and they require like “find party songs on Spotify” by using their voice alone.
People tend to ask Google Assistant every day to open their favorite apps. The OPEN_APP_FEATURE intent helps to open particular pages within apps, and GET_THING intent performs a search within apps. It offers many ways to connect users to your app easily through Assistant. Many top brands like eBay and Kroger are using these intents. Implementation is also easy as you can declare the actions in your Actions.xml file to begin. One can use a deep link for searching and opening pages.
For in-depth integration, vertical-specific BII – built-in intents can be used that allows Google to handle all the NLU- Natural Language Understanding. Initially, it was piloted in prevalent app verticals like Finance, Food Ordering, Ridesharing, and Fitness. It currently covers over 60 intents across ten verticals with new groups like Social, Travel, Games, Productivity, Communications, and Local Shopping.
Every app is unique and has its own capabilities, features, and purpose. Sometimes it may not match with the available App Actions built-in intents. For such cases, One can create a custom intent like BIIs. These intents obey the actions.xml schema and link the points between your defined needs and the Assistant. Snapchat and Walmart have custom intents to spread out their app’s functionality to Google Assistant.
Looking ahead, Google doubles down on supporting Google Actions developers and partners to create inordinate experiences for Google Assistant and reach the users at home and on the go. Further improvisations the Google Assistant experience will continue to simplify integration for Android developers between their Android app and Google Assistant. Also, one can anticipate ways to help developers achieve success through monetization and discovery.
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Google action is a simple platform to build custom interactions that have presently become a technological sensation. As the skills for Alexa, it’s ‘actions’ for Google. The commands can vary from a quick instruction like switching off the lights to finding a location. Creating and deploying Google actions for your home services is quite easy.
Here are a few of the applications that you might want to apply to.
Google’s actions are swift, hands-free, and much more comfortable with the voice-activated assistant. You can even convert your home into a smart home that features controlling your smart home appliances. It includes lighting, entertainment systems, heating, cleaning robots, and more with simple interfacing.
Creating and deploying actions for Google, any Google actions developer needs to access the platform, API.AI, with a sign-in account. Here are the fundamental steps to create actions with Google.
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Google Actions is the functionality offered by Google Assistant, wherein you use a conversational interface to perform specific actions. The commands can range from a quick instruction like switching off the lights to a conversation like playing a game of trivia.
Google Assistant came into existence in May 2016 as one among the features of the Allo app – a messaging app. It is an Artificial Intelligence embedded virtual assistance that can engage in effective two-way communication and perform actions that align with its function. They have been in usage for a couple of years now. It is still improving and expanding the way of bidirectional communication to appear more natural. Expansion into various platforms has made it accessible to more developers, in addition to its features, to be available in the native tongue of its users.
The most important and exciting update was that it is now available in seven new languages – Dutch, Danish, Hindi, Indonesian, Norwegian, Swedish, and Thai. These join the existing languages English, French, Italian, German, Japanese, Korean, Russian, Spanish, and Portuguese. They offer full support for developers.
One of the latest and exciting features is the capability to build a deep link from Google Assistant Actions to the android app. Sometimes the user can benefit from very interactive or convoluted situations with the help of custom Google Actions.
The main difference between Alexa skills and Google Actions is that amazon uses a barebones web form to create skills for Alexa. In contrast, Google had bought API.AI specifically for building Google Actions, just before it released Home.
To create an action for Google, any developer has to use this platform, API.AI. To start with, you need to create a sign-in account to proceed. It’s quite simple, and deploying is all the more simplified. Here are the following steps simplified to start creating your actions with google.
To perform the actions via google, click on the integration at the top right corner. You can make use of Google’s Dialog Flow tool to build conversational interfaces in various languages. To ease the process of translating actions, Google lets developers export directory listing as a file.
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Google action is a technological sensation that is present ubiquitously from your home services to reach your customers in business. It is a voice-activated speaker powered by Google Assistant that has many capabilities for the best customer experience by exclusive customizations.
Take a look at some of the full applications in various business fronts that might apply to your business, or at least provoke your imagination.
Listed questions and answers (FAQs)– The most apparent situation is where the knowledge sharing and answering questions about your services or products is done by an FAQ bot like Pringles, Visa Guru.
Online Orders— Placing an order at the cafe place, pizza hub, booking a cab, or even flowers is now something you can do quickly! Some of the popular ones are Uber, Starbucks, Domino’s Pizza, 1–800-Flowers.
Making Reservations— Dining, activities, entertainment, beauty, and fitness — the Reserve with Google service enables your consumers to schedule appointments. There are also many services currently that provide appointment scheduling facilities. You can use whichever is suitable to allow your client’s land to your business without you having to write the actions. Some Examples are TripAdvisor, MINDBODY, Appointy, Tiqets, Booksy.
To Buy— By using only your voice or screen interface, you can buy groceries, tickets, and what not! These Businesses might ring a bell, Asda, Fred Meyer, Ticketmaster, Fandango, eBay.
Providing Information— Booking flights or checking status, the weather or movie recommendations, directions, latest news, and updates can be done on the go using voice interface. Examples are Singapore Airlines, World Air Quality Index, AccuWeather, Itcher.
Prompt Customer service— A virtual assistant can help your call center, staff, or even banking system in some of their duties, like Bank of America, AGL, Mr. Spring, U. S. Bank.
To-Do Lists and notes— to make shopping lists, calendars, work trackers, notes, and reminders, Google Assistant can be the fastest and most effortless way to complete your note-keeping. Widely used examples: Todoist, Evernote, Trello, Timesheets Companion.
Instructions— You can give instructions on almost everything to your users. The most commonly searched would probably be cooking guides and workouts sequences. But assistant can quickly assist you with swift, hands-free guides for even hair coloring/makeup or newborn care. Here are some Businesses in this segment: Tasty, Fitness Buddy, Clairol Color Expert, Johnson’s.
Multimedia— You can select your music, play, and control your audio and video streaming services. Moreover, you can choose from audiobooks, children’s stories, background music, or even meditation! Best Examples: Spotify, Netflix, YouTube, Google Play, Disney, StoryCastle, Headspace.
Communication & Social media— Emails can be quickly sent and received, adding posts on your social app, or even find a date is now much more comfortable with the voice-activated assistant. Best Examples are WhatsApp, Twitter, Viber, Sonus Mail, Only One.
Location— Finding the restaurants nearest to you, branch offices, wedding banquets, hospitals, events happening, or dog shelter, all you have to do is write the specified action that directs clients towards your business. Some of whom you can draw inspiration are Petfinder, OCBC Bank, MetLife Hipster Cat, Sunfish Events.
Smart home— Voice becomes the most natural interface to control your smart home appliances like lighting, entertainment systems, heating, cleaning robots, and more. But it doesn’t cease here with home smart devices. Many automobile brands, like Mercedes, or Volvo, give integrations that enable users to verify fuel levels or control heating remotely.
What you have read is just a glimpse of what you can do with Google Assistant voice communication. If you can think of any scenario within your service where users can interact with your business, it is a burning issue waiting to be addressed!
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