One of the biggest mistakes made in app development world is putting the technical details first and neglecting the target customer base. Coming up with a unique idea is just not enough to climb the ladder of success; you will have to create an app that delivers value for the target group of people. It is crucial to define target market so that you can know whether they will use the app and can even identify if there’s a demand for the type of mobile app you’re developing.
By figuring out the target audience for your app, you can:-
But, how would you identify the right target audience for your mobile app? Let’s dive-in deep to know more…
Knowing target audience is the first step of mobile app development process. For instance, if you are planning to develop a food delivery mobile app in New York, one can assume that your target audience will be the one who is living in New York. In –case, if you are unable to decide on who is your end-customer, you need to work on your app concept to come up with the refined target audience.
Secondary research includes in-depth analysis of the industry, competitors and actual customers. For instance, food delivery app, it would be boon for the people who are busy working late-nights or get back home late. You can even focus on how often people order from your app, what are the common items they generally buy, which factor is driving them to buy – new products, discounts, reviews etc. and you must keep an eye intact on competitor’s audience.
Understand buyer’s demography, behavior and lifestyle
You need to know the nitty-gritty of your ideal customers! The more granular you can get with the information, the better you can know the buyer’s persona. Look at the traits such as:
The above-mentioned information is essential in basic profiling of your customer…
You can conduct surveys by directly interacting with the target audience and asking about their preferences. However, there are different ways of conducting the survey.
Use marketing strategies
By using effective marketing strategies, you can gather deep insights about your app’s target audience.
Research competitor’s app
Apart from figuring out the behavior of the customer, closely monitoring competitor’s app will help you to know what they are doing right and their weaknesses. Check out features and designs that are missing in your app and peep through the review to know what people are saying. Make a note of positive and negative reviews; check out what users say about the app speed and performance. With all this insights, you can develop an app which is more in line with the preferences of your target audience.
Wrapping it up…
Now, you may have clear idea for whom you’re developing your app for, what are the opportunities and how your app can fill the gap and gain popularity on app stores. Doing thorough research and developing effective strategies can help to know your potential customers and can aid in getting ahead of the competition.
Would you like to know more about how to define the right target audience for your app to open up countless opportunities? Connect with our experts to know how TOPS Infosolutions can help to get you an edge over your competitors.
As fast-fashion has become a specific norm in the industry, it is difficult to get your products to the market quickly– quicker than the competition. However, in the global fashion market, getting all the things done on time is mere nightmare. Everyday professionals have to deal with time and commitments to get the tasks done; however some retailers can manage complex tech pack process through the spreadsheet alone (once a garment is designed, it’s specification are stored in several spreadsheets, design documents by creating a large folder of the one garment which is then emailed to the supplier) which leads to the risk of human error. From technical designers – product developers – production manager to the suppliers where no one is in the loop ends up with simple design flaws becoming a big problems on both the technical and fiscal end.
The problematic questions that are likely to be raised are:-
The trials and tribulations are plenty!!! Finding the right factory and communicating properly with them to make the right product is not something that you can just wing.
Factors that prevent efficient operations in tech pack without system
Hence, there comes the need of streamlined system with high integration of multiple business processes and accessibility of information at any given time.
So, how streamlined system can help you to develop smart tech pack?
It simplifies collaboration and communication between product professionals, enabling them to effectively manage data throughout the product development. It helps developers, designers and manufacturers to stay on same page following the same schedule and interacting in real time. For instance: Fashion professional wants to create sheath-velvet dress; with this solution, everyone involved from design to manufacturing remains in the loop without necessary being on the same location and can easily access the tech pack of sheath-velvet dress to determine who is doing what, which is the next phase of the project etc.
What does it bring to the table?
A lot actually. As it enables the team to work on the same page; it makes planning easier, stay updated with the recent version of the product and find out if the product is dropped from line. More time is saved as there is no need of paper work and manual work or e-mailing every supplier from time to time.
Basically tech pack consists of
With tech pack on your screen, you can check out what the product’s agenda is and what modifications are to be made to the product. The ability to manage multiple aspects greatly reduces errors and you can review your product in less time compared to the traditional product management. So, with the streamlined system everyone associated with the product can stay in the loop and works as de-facto between manufacturer and client
The benefits can be categorized as
#1 Shorter time to market: On having centralized control over the data, it is likely that product development can be completed more quickly. Product designer and the team associated with it can work faster and data transfer is also hassle-free. Faster development and shorter time to market are always quintessential to remain competitive.
#2 Increase productivity: Implementing autonomous system nullifies time-consuming activities like duplicity of data across different system, multiple times checking of data for any irregularities, search for missing data etc. Product design team who already have integrated this system are less likely to come across processing errors and the reworks due to outdated information.
#3 Enhances product quality: As managing and controlling all the information is easy; it likely affects the overall product quality. By using the system, product managers, suppliers and associated team are able to implement all the processes which help to maintain product quality and that result into customer satisfaction. This is important, if the team is spread across different demographics to ensure that quality is not compromised.
#4 Connects design with data: Suppliers can upload new design concepts directly into the system and can quickly bring those concepts to the life by using the advanced tools. By connecting creative design ideas to the system, you can increase accuracy and reduce waste.
#5 Enriches user-experience: If you have an automated system, you will able to work smarter and faster than ever before with simple drag and drop functionalities. This would even require less training and speeds up adoption.
Helpful tips to look for…..
The bottom line…
Keeping consistent tech pack from the scratch to the development process will save your time and many head-aches in the long run. The system for tech pack that we craft is crystal clear and planned by industry experts. We assure you that your production runs will be smooth and cost-effective. We do all the heavy-lifting so that you can focus on your brand.
So, looking to develop management software for your tech pack with us? Let’s connect!
As per the research by Delloite, it was revealed that in 2017 respondents earning $100,000 or more expect 57 percent of their spending will be online and 39 percent in-store. They also added up that as holiday retail spending is bucking trends this season, online spending is expected to exceed this year for the first time.
These predictions can become true at least when Amazon is concerned. Amazon’s e-commerce sales are expected to grow 32 percent to $196.8 billion dollars in 2017 in the U.S., or 43.5 percent of total e-commerce sales. This figure represents gross merchandise volume data, which includes sales made by third parties on Amazon’s marketplace. – reported recode.
Here the question arises – What can brick and mortar retailers and small business owners do to compete with the trends of online sales? How would they get a larger piece of retail pie? One answer lies in location-based marketing using geofencing technologies.
But what is geofencing all about?
Geofencing is a feature that uses Global Positioning System (GPS) or Radio Frequency Identification (RFID) technology to access their customer’s location by establishing a virtual fence around specific area. Area can be a precise location of your business, a larger region around your business or even the location of your nearest competitors. You can send push notifications or text messages or display relevant ads on the browser or social media feeds whenever any of your customers enters or leave the geofenced area.
Customers are typically identified by:
But businesses are not just limited to retail or using their own locations!
The possibilities are quite broad – if used correctly, geofencing can revolutionize your business and offer you many perks. Let’s consider some of the benefits:-
Today, the cost of creating ad-campaigns is sky-high and it’s not easy for every product owners to match that budget. But, with geofencing you can cut-down your cost and still produce the desired result – since it only focuses on targeted customers and these customers are surely going to profit you. Geofencing is like the extension of your local store or restaurant. With geofencing you get the chance to pinch the user with the best offers on your product at the right time when they need it.
For instance, Taco Bell – Geofencing is very important tool for the marketing plan of Taco Bell. Its mobile ordering feature attracts the users to download their mobile app and simply pickup their order from the outlet without waiting. When their customers download the app, restaurant uses geofencing capabilities to alert the customer when they are near and can served with hot and fresh food. Additionally, they are using push notification service to target the people under 30 years old whenever they are in the locality of Taco Bell.
With the right tools at a right time, you can grow your business by sending alerts with just location-based functionalities in your mobile app. Isn’t that cost-effective enough?
Apart from marketing the brand, it also provides the reasons for the customers to visit their stores. Although they are nearby your business, but that doesn’t mean that they are aware of all promotional offers you are running –You need to tell them. You can use variations in your approaches – let’s say you can geo-fence your competitors’ locations and deliver the ads and push alerts promoting your business when they are in the vicinity of your competitors.
The North Face – one of the top outdoor product companies in USA producing coats, fleece, shirts, footwear etc. started trials of geofencing in 2011 by sending text messages deal and discounts on the new arrival but eventually started expanding with the alerts about weather condition or logistics for ski competition. A difference in the approaches can always attracts the users to draw the customers in and in-turn can increase engagement.
If you feel hesitant enough to approach your competitor’s customer, you can opt for co-marketing geofencing campaigns. For instance, travel company targeting wedding planner’s customers. If you constantly overwhelm your visitors, they are likely to opt out your service, but if you offer value and convenience with well-timed strategy and different approaches they are likely to visit you. Based on demographics and interest, you can apply a filter to reach a specific group of audience and ultimately grow your business.
With the help of geofencing, your business can gather customer data to know their buying habits, buying motivation etc. By analyzing the customer’s data carefully, you can generate more detailed segment of your customers, by targeting with the social media posts, ads, push notifications that are related to the customer’s behavior and interests.
Walgreens is looking to develop location-based software to understand behavior of customers and ultimately improve customer’s experience. When customers enter the store, Walgreens wants them to check their point-balance, store specific information before they purchase certain products.
Today, customers come across many offers and discounts, but they tend to respond which is convenient to them and are tailored to their interest and behavior. Hence, geofencing can be used as the best tool to gather customer’s data to further process them for business analytics.
Few other use cases…
Keeps the track of construction, vehicles, tools, materials
Today most of the Construction Company uses GPS facility to keep track of their construction fleets by installing the technology in their equipments and provide alerts to any unauthorized entry to the construction site. The manager can receive push notification when equipment has crossed its radius, so you can determine whether your equipment is stolen or moved to any specific location.
Another important use of geofencing is in the fleet-management system. When fleet delivers any material, your crew can be notified so that they can make any arrangement to reduce waiting time.
Few examples of leading companies that thrives business by Geofencing app development
Today geofencing is gaining momentum in all industry verticals and if used effectively at right place and time, it can drive more conversions and boost your brand. Looking to develop app which facilitates geofencing? Tell us your requirements and we assure you that our experts will surely accomplish them.
E-commerce platforms like Amazon, Walmart, eBay, Alibaba etc. provides the best user-experience and that’s the reason they are always on the top of trends and can respond to the millions of request within seconds. It is all because they have used the best business model which is supported by influential technology. Have you ever thought how huge such kind of system would be? What it would take to reach such great heights?
Let’s figure it out…
Why MEAN is the best for your enterprise compared to LAMP?
MongoDB is considered as modern NoSQL database with number of features and compatibilities. The strength of MongoDB lies in relational database compared to MySQL. When relational database is used in MySQL, it feels like data is pushed into the table forcefully. The system works perfect when single entry fits into every single format, but fails badly when it doesn’t happen. On the other hand, MongoDB offers a document structure which is more flexible. So, if you wish to add new fields then simply add the field to the form, roll it up with the rest of Data in JSON document, and put it into MongoDB collection. This is great for the data dealing with dynamic data which is difficult to constrain in table form.
Navigating various layers of LAMP stack is like dancing on many hats; going through the various config files with different syntax. This sounds bit clumsy. But, when it comes to MEAN, it simplifies this with the help of Node.js.
To be precise…..
LAMP stack has surely become a conventional approach but it holds the good efficiency in the market over the years as many CMS still rely on LAMP. However, MEAN Stack becoming new player provides the new and innovative ways to cut the grounds. MEAN web development has its own list of benefits to offer for a flexible web development especially for an organization that is looking to move its focus from LAMP to an advanced Mean stack technology.
Looking to develop your next big project in MEAN? We are just a call away!! Let’s connect.
“Recently, I, along with my mates, was having a gala time in watching Super Bowl – the annual championship game of National Football League. Watching Pittsburgh Steelers pleasing the NFL Super Bowl was like beholding an olden time. But, in such scenarios, we skipped our dinner time and no one was in mood to get out and stalk for food. Suddenly, one of my friend bumped up aloud ‘Cheese Hamburger … anyone’? Our silence turned into affirmation and again she shouts – 15 minutes guys… dinner will be held before ceremony starts’. And I was like ‘what heck you just did? She simply replied ‘Zomato app girl; ‘this just doesn’t stop here, she sent me a link on WhatsApp and asked me to add referral code to avail discounts. I am like, ‘Cool… Sounds great buddy!!!’
This is the magic of on-demand apps!!!
Living in a digital world, everyone is busy in their tight work schedules, difficult to find time to get everything we want. Before internet, Smartphone and mobile apps, people had to pull themselves to diverse stores to buy their preferred products. But today, as we have moved out of traditional times and with the arrival of on-demand apps, it has now become moderately easier to get everything delivered at your doorstep.
As per the Harvard Business Reports, the on-demand economy is attracting more than 22.4 million consumers annually in $57.6 billion spending. All these on-demand services includes retail services, freelance services, home services, transportation, food & grocery, health services, and other similar services.
Do you think trend of on-demand apps will fade away? The answer is BIG NO!!!
This new list of on-demand app-based services is making the lives of urban elites more ingenious by offering convenience:
Hence, many entrepreneurs are keen to invest in such services that can meet the expectations of customers within their price range as well as can be easily available to them at their convenience. Considering Uber or AirBNB – the top on-demand services company, strives to carve out niche out of traditional market space.
On-demand business model has a remarkable goal – to complete a customer’s demand with instant providing of goods and services. The on-demand apps are giving curve to millions of entrepreneurs and have taken over several industries. With a winning on-demand business model merged with a user friendly mobile based platform, you have the secret blueprint for building millions of dollar.
The sole key is to take the on-demand services to large number of audience and below tactics can help you to do the same.
It is said “First impression is last impression” and this is definitely true for mobile applications as well! The USP of any mobile app is simple and easy user experience which must be the sole goal for any appreneur. To simplify let’s consider on-demand apps in retail industry – Amazon, eBay etc. It is integrated with:-
Easy navigation in mobile app will help users to fetch information easily and since it is transparent, it will urge the users and clients to trust you which will ultimately help to grow the business.
It is very crucial to have regular touch with the user of the mobile app, as the customer feedback can make or break your business. With on-demand apps you can send promos, offers, discounts which help to keep them hooked. Seamless communication helps in handling their queries or accepting their feedback which is the stepping stone for an on-demand business model.
To collect feedback:-
-You need to track the right metrics
-Use In-App Net Score Promoter surveys
-Savvy Support Communities
-List the app in some Feedback websites
-Call to Action on every page
-Regular updates of app and other social media handles
Undoubtedly, personalization in on-demand apps is always appreciated by the users. Offering the personalization settings evidently is a win-win situation as the customer will simply pick up your app over other similar apps. Flexible settings like dashboard, color, themes, fonts, and sizes will help the customer to build up a positive emotion towards the app and will unquestionably prefer and refer the app. Customization enables the users craft their personal choices about what they crave to see, or locate preferences for how information is prepared or displayed. This ultimately enhances user experience because it enables the users to control their interaction.
For instance: Zomato – A food ordering app
The rise of these companies has shaped a competitive market which resulted into remodeling the slow-moving industries with the technological innovation. Take into consideration some of the ground transportation, laundry, grocery, and food industries. These industries are the leading examples of how mobile app technology redefined these industries with the advent of the on-demand apps and the efforts of mobile app developers. Here, the large part of the growth is because of how the application of new technology added value to the already existing infrastructure.
Major factors creates niche for on-demand apps market:
How on-demand apps will impact your business?
On-demand economy is here to stay for long. The time people spend on the mobile apps depends on the kind of experiences they get and their interests. Additionally, customer does expect a personalized experience, which is why on-demand apps development is a trend that every appreneur needs to pay attention to. However, you must also analyze your competitors and make sure your mobile app provides the services in more simple way for the users to purchase them.
Being, one of the best on-demand mobile app development company, TOPS Infosolutions is aware of all technical aspects and their implementation which is important for crafting out of box on-demand apps. Having years of experience in developing on-demand apps in various domains, we would strive to provide you business on mobile to give your customers ease and convenience.