Artificial Intelligence (AI) and the Future of Web Development

“A year spent in Artificial Intelligence is enough to make one believe in God – Alan Perlis”

The Internet has evolved a lot since its birth and it has made web development evolve as well – website building was a very easy process that involved nothing more than pages of standard text with few pictures and font variations.

Fast forward a decade; society was gifted with standard web connections which enabled websites to develop on HTML and PHP, including graphics and animated design elements. Fast forward another two decades – today with the advancement of technologies, web development consists of a mix of images and audiovisual content designed to deliver the best user experience rather than just information.

As per the recent news, the humanoid robot Sophia has been made a citizen of Saudi Arabia. Was that something ever expected? Additionally, Gartner predicts, “By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human”.

So, here the question arises, with whom will they interact? The answer is quite simple – via Artificial Intelligence (AI);

i.e. simulation of human intelligence processes by machines that includes learning, reasoning, and self-correction. For instance: Siri, Cortana, Chat-bots, self-driving cars, etc are delivering optimal user experience with the help of AI.

Today, as Web Development focuses on enhancing the user experience; small, medium as well as large enterprises are looking forward to leveraging the power of Artificial Intelligence in web applications for providing personalization and boosting their web experience.

Why is Important Artificial Intelligence (AI)?

• Automates repetitive learning and discovery through deeper data
• Adds intelligence
• Adapts progressive learning algorithm
• Achieves incredible accuracy

Let’s check out how Artificial Intelligence is changing the scenario of web development:

• Better Predictive Reply

A predictive reply is the process of interaction between users and machines. The machine fails to understand the human’s emotion but Artificial Intelligence can understand the same and responds accordingly.

This helps in getting quick answers, making it easy for customers and businesses to resolve their queries. Recently, Google updated the Gmail app with an AI-driven “Smart Reply” feature that predicts responses you may want to send.

The feature uses a machine learning algorithm to analyze your emails and suggest quick, bite-sized responses you may want to send. What it does is, it tries to understand the email message and predicts what preferable responses you can give.

Chatbots powered by AI, interact with the user in a natural way leaving no scope for misunderstanding and enriching the user experience. To be precise, you can create websites or web-enabled devices that can communicate like a human in an effective manner.

• Voice-based search

Voice-based search empowered with Artificial Intelligence is the key driver in enabling seamless voice conversation between users and websites. Siri, Cortana, and Alexa can do virtually anything from assisting you to setting alarms, scheduling meetings, controlling and checking the status of smart-home devices, making and receiving phone calls, getting directions, etc.

As the user interacts with the virtual assistant, they can learn about your voice, intent, preferences and much more as the AI backend code uses a sophisticated algorithm to learn from the data input; predicting the user’s need in a better way. And by doing this, it learns how to work with you better as well as serve you in an enhanced way.

Virtual assistance can be an integral part of all e-commerce web players to enhance web experience and shopping in a smarter way. Digital Assistance also maintains privacy policies, which define how each company uses and shares personal information.

• Machine learning

Machine learning technology – the element of Artificial Intelligence has come along a broader way to provide customization in websites and personalization to the users. It predicts the user’s intention by analyzing previous activities and accordingly adjusts messages based on the interactions and behaviors.

Machine learning makes use of algorithms to make computers learn without being explicitly programmed. Through machine learning the application analyzes data that helps to automate the analytical model building, enabling the systems to find hidden insights. It applies complex mathematical calculations to the big data – over and over, faster and faster to predict future problems and prevent them from occurring.

Some popular scenarios of machine learning used in a web application are:-

• Online recommendation offers from Amazon, eBay, etc
• Spam detection in form submissions
• Search engines

• Boosts the content-quality

It is easily said ‘Trigger the right message to the right buyer’, but doing it is altogether a different challenge. In this digital era, which is the best way to present relevant content to every person who engages with your brand?

The precise answer is, through Artificial Intelligence. It helps the web-marketers to create relevant content for their audience at every phase of the marketing funnel. With the help of algorithms, robust analysis, and scrutinizing the data of competitors, it is easier to gather information about the target audience which includes their likes and preferences.

With such insights, you can curate your content and provide relevant answers to boost customer engagement and rank high on conversions.

• Provides unique store experience

Retailers use Artificial Intelligence to analyze customer data in order to gain insights into customers’ behavior. It provides a personalized approach to each customer by offering shopping recommendations, deals, discounts, and much more.

Chatbots, an extremely multi-faceted tool, is able to detect the tone of the user’s message and determine the best way of responding. AI enables online retailers to boost sales and forecast demand, to gain a better understanding of consumer behavior.

Wrapping it up

Artificial Intelligence is an advanced and decisive technology that adds value to the user experience and organizations. In the coming years, AI will play a crucial role in bringing the web and users close to each other.

Do you want to enhance the user experience of your web application? Get in touch with us and we will get back to you with the most robust solution.

Frequently Asked Questions

1. Why is Artificial intelligence gaining importance?

Artificial intelligence helps automate repetitive learning, add intelligence, adapt progressive learning algorithms, and achieve accuracy.

2. What kind of applications require Artificial Intelligence?

Web and mobile applications that require a better predictive response, voice-based searches, and machine learning can benefit from Artificial Intelligence.

3. What are the famous machine learning cases used in web applications?

Some of the best applications are online recommendations of offers and discounts from Amazon, eBay, etc., Spam detection in form submissions, and Search engines.

4. How can AI offer a personalized experience for customers?

Artificial Intelligence provides a personalized experience by offering shopping recommendations, deals, discounts, and more. Implementing chatbots can detect the user’s tone and determines the best way to respond. AI is becoming the future of web development as it helps boost sales, better understand consumer behavior, and forecast demand.

artificial intelligence in web applications | Artificial Intelligence In Web Development

Tags

• AI
• Artificial Intelligence
• Web development