The tech industry loves the buzzword “MetaVerse.” Everyone is talking about the metaverse. It can be defined as a virtual world where we can live, work, socialize, travel, meet, and play with other people. Gaming is becoming a social thing where the users want to create the virtual version of how they look and ideally, players want to be in their own skin. Imagine an alternate living world virtually where you can create your avatar (exactly the look-alike of your body and face). One can replicate the physical appearance and activities. In the metaverse, people use avatars to represent themselves. They can communicate with each other and build a community virtually.
How interesting would it be for you to interact with other people in the virtual space by looking like yourself? Metaverse allows ‘Realism’ in the digital world. It can be like an amazing magical fantasy world where people ride unicorns, dancing on the moon, or playing some immersive game to entertain themselves.
According to Gartner, by 2026, 25% of the people are likely to spend at least one hour on various activities in the Metaverse. They may get engaged in different types of activities like social media, gaming, shopping, education, work, and more.
A lot has changed since Covid-19 hit us. We live blended lives nowadays. Many retail shops and businesses have been closed down. Fashion labels such as Balenciaga have decided to display their collection in the form of a video game. Video conferencing solutions have been booming all over the world. The whole working environment has been turned upside down and Metaverse laid its stepping stone in the fashion, crypto and gaming industry.
Enter the MetaVerse
So, if you’re hearing the term “Metaverse” for the first time, you should understand what exactly it means and how it revolutionizes the digital world. Metaverse is a world of digital products in the virtual form. Metaverse is a non-physical world that facilitates communication between people through different technologies. It becomes easier for people to collaborate with each other, shop, meet people or even hang out with their friends using this virtual space.
Some of the common activities that can be conducted in a single Metaverse are:
- Shopping in virtual malls
- Buying outfits and accessories for avatars
- Virtual classrooms for immersive learning experience
- Purchasing digital assets and NFTs
- Interacting with customer care representatives
- Playing games with other users
All businesses are trying to get involved in Metaverse as industry experts believe that it is the future of technology. Giants like HSBC, Coca Cola, Gucci and JP Morgan have already started adopting this new concept. Tech industries are pumping billions of dollars into developing hardware that has the potential to act as a gateway to these metaverses.
Facebook bought virtual reality firm Oculus back in 2014 and the company’s latest VR Headset is the Quest 2 that competes with the HTC Vive Pro. Available at $299, the Quest 2 may offer a glimpse of the future. Highly interactive games can be played on such devices, and one can explore different virtual environments without leaving the comfort of their homes or offices.
Metaverse makes it possible to play computer and web-based games on various platforms. Roblox and Minecraft are the examples of such virtual worlds where you can interact with the other players. People can socialize and play games
Decentraland is a desktop-based virtual world that users can create, explore, and trade in. It allows the users to buy and sell land estates, and wearables for their avatars.
Technologies behind MetaVerse
- Augmented Reality (AR) / Virtual Reality (VR)
Augmented Reality and Virtual Reality (VR) provide immersive 3D experiences to the users. One can enter the virtual world with these technologies using digital devices and smartphones. AR Technologies can add immersive elements to different objects in the metaverse and VR technologies can be used to deliver sensory experiences within the virtual reality. VR glasses, gloves, headsets, and sensors create the virtual environments using computer codes. With the advancement of VR technology, it is possible to incorporate physical simulations into the metaverse experience. As there has been a great hype surrounding the metaverse, a lot of companies are likely to invest in augmented reality and virtual reality machines in the future.
|AR Real Life examples
||VR Real Life examples
|IKEA Place is an augmented reality application that allows the users to place IKEA furniture into their homes, without leaving the comfort of their homes. It enables the users to visualize how the furniture would look in their premises and make better buying decisions.
||Popular brands like Tommy Hilfiger create an immersive virtual reality shopping experience at the fashion shows. The users can experience a 360-degree view of the fashion show using virtual reality headsets.
|The BMW Individual AR app allows the users to design the BMW Individual 7 Series vehicle according to their choices and preferences. The app features a life-size view of the car so that the users can walk around the virtual car and view all the necessary details before the purchase.
||Gaming industry uses VR software to enhance the user experience. Players can experience a realistic environment through 3D images and VR headsets.
|Pokemon Go was a popular example of AR technology. The game engaged billions of users worldwide and kept the players glued to their smartphones and tablets for hours together.
||VR technology has transformed the commerce industry with virtual fitting rooms and virtual try-on options. It enables the shoppers to walk around the store and choose the best outfits, shoes, and accessories without leaving their house.
- Artificial Intelligence (AI)
Without a doubt, Artificial Intelligence plays a significant role in the metaverse. As AI engines can analyze 2D user images of 3D scans, it helps in the creation of more accurate avatars that enhance the quality of experience for users and other participants also. AI can help to make the avatars more dynamic as it can plot a variety of hairstyles, emotions, facial expressions, etc.
Artificial Intelligence can map and interpret every body movement, and allow the people to perform tasks in the metaverse easily. It can transfer several expressions from the physical world to the digital world to make the movements as realistic as possible. AI can hold discussions, interpret the inputs and create correlated output.
Public Blockchains such as Bitcoin and Ethereum offer great transparency to the users as the transactions can be viewed by all the users. Blockchain technology provides decentralized and transparent solutions. Cryptocurrency can be used to buy virtual lands on Decentraland. Users can secure the ownership of the virtual lands.
IoT connects everything in the physical world to sensors and devices. IoT technology helps to connect medical gadgets, speakers, thermostats and other devices to different data sources. Meteverse’s IoT applications are capable of collecting and distributing the data from the physical world. IoT utilizes AI and machine learning to enhance the metaverse and offer amazing experiences to the users.
This next-gen technology offers a decentralized and distributed network of information. Being a futuristic technology, Web 3.0 is all set to revolutionize how users interact with the data and each other online. Data-centric business models are the new way of doing business. Web 3.0 stores all the information on the blockchain. Web 3.0 will allow stronger connections between data sources, resulting in improved user experience.
Will these modern technologies take over the place of the natural world? Absolutely not! Metaverse architecture is meant to expand our reach across different parts of the virtual and real world using the internet. It’s no surprise that metaverse architecture will alter our lives and help us live our dreams. Let’s wait and watch how Metaverse reshapes the businesses across multiple industries worldwide.
We are backed up with a team of expert and skilled Metaverse architects who can offer the best consultation to transform your brand into a virtual world to engage your targeted users. Book a consultation with our experts today and explore the endless opportunities metaverse architecture brings in. To know further, get in touch with our experts now for a free discussion. You can call us at +1 408-400-3737 or drop an email at: email@example.com