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Magento is a popular e-commerce platform used for developing online stores. It is a flexible, high performing, and scalable solution with significant functionality aspects. Magento 1 made it easy for creating stores with numerous functions using pre-existing extensions or by using coding chops. Magento 2 was then released revamped with the latest development practices, which were very favorable for e-commerce websites.

Magento 2 does not need to install any third-party extensions, and without that, it can perform exceptionally several functions. Streamline loading time, and the entire performance was difficult to try with Magento 1. Magento 2 came with faster page loading time and quick performance.

Magento 1 was had greater streamline loading times and overall operating performance due to its heavy demands. In juxtapose, Magento 2.0 performs hugely well with the backend thanks to the inbuilt one page caching and optimizations to the base code. Poor performance is the central issue that store managers continuously worry about. So migrating from Magento 2 is an excellent option to enhance your eCommerce business. 

Let’s see some of the benefits that Magento 2 has to offer for e-commerce development.

  • Usability – Usability is an essential aspect of Magento 2. It makes navigation easy, provides an attractive route with the necessary tools or extensions in the backend. It includes automation of orders management, inventory, sales and shipping, reporting, etc. which is user friendly and offers excellent user experience. 
  • Optimization Capability – Magento 2 is powerful platform or SEO operations. Magento helps sites be SEO-friendly, rank high, and seem attractive by its default options. Meta description, Meta keywords, and product title are defined within predefined templates and product attributes. The product field auto-generation feature is a real breakthrough as it was a significant problem for big stores with several products.
  • Multi-Language Support – when you have a global store, it is essential to have the content in different languages. Magento 2.0 supports 80 languages and also multiple currency support. It becomes easy to sort of customers, orders, templates, catalogs, and domains based on language. 
  • Responsive design – the responsive design is indispensable for the web-store. Web and mobile responsiveness lie in using HTML and CSS to resize automatically and give a comfortable viewing for the customers. Magento 2 offers seamless, responsive design across all types of screens. It also offers cross-platform and cross-browser compatibility. 
  • Personalization – Today, the information, recommendation, and offers must be attention-grabbing for the customers. It should pick their interests. Magento 2 offers personalization tools for this purpose. It helps to track shopper’s behavior, preferences, and browsing history. It becomes easy for store owners to identify and create target groups using such data. It increases the conversion rate and enhances the shopping experience for the customer base.
  • Advanced Search – it is an essential feature for online shoppers, and its usage is extensive. Magento 2 offers filtered search and faceted search, which displays the entire products that match the customers’ criteria. By using Magento 2 for e-commerce development, one can search for the product even without the exact word order. Thus the shopping cart abandonment rate can be reduced, and the conversion rate can be increased.
  • Open Source – With Magento 2 for eCommerce development, developers can access templates, modules, extensions, documentation, widgets, consulting services, training, etc. It is provided by Magento 2 community to develop user-centric web stores. 
  • Enhanced Admin Interface – With an updated admin interface, it becomes more user-friendly, easy to navigate, and intuitive. It reduces the time consumption order management, product categories, and pages. 
  • Speed – Speed is one of the essential requirements for developers and users. Magento 2 offers a 20% higher speed when compared to Magento 1.x versions. Using Magento 2 can process 39% more orders hourly. Almost instant server response time is achieved for catalog browsing, 66% faster add-to-cart server response time, and 51% quicker end-to-end checkout times.
  • Security – Magento 2 is highly secured than its earlier versions. It is due to the directory structure changes in the source. Nine folders were brought down to only five folders, and the skin folder has been removed. JS, SKIN, ERROR, etc. are moved to a new directory called “Pub.” These changes have made Magento 2 well-secured.

Here are a few useful tips to maximize the speed of Magento 2 and to improve performance.

  1. Time To First Byte (TTFB) Audit – Good TTFB time is around half a second. Customizations, third-party extensions, and custom themes give good TTFB. TTFB audit is the first step to speed things up. It is best to use XHProf, a free PHP extension that profiles and outputs a trace.
  2. Third-Party Extension Audit – third-party extensions is another reason. Magento custom plugins could reduce the Magento store speed due to extensions bought from the marketplace. Find out all the abusive plugins and discard them.
  3. Pick The Right Hosting – Magento 2 will deliver poor performance when linked with inferior hardware. Install Magento 2 in the server where the Magento store is. If the new install faster than your e-store, then your hosting is OK. If not, then evidently, you need to change or upgrade the hosting plan. 
  4. Select Production Mode – Magento 2 has three running modes: default, developer, and production. For the highest speed and performance, switch to production mode. 
  5. Full-Page Cache – Magento 2 has full-page cache functionality that caches the entire page and covers your performance problems on the paid caching layer. It is best to leverage its advantage.

Takeaway

Magento 2 has plenty of performance optimization features. For a store manager, Magento 2 is a boon. If you wish to develop an online store with Magento 2, or upgrade an existing site, get in touch with us today. 

TOPS Infosolutions is acknowledged as the top Magento development company on DesignRush.

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