Blog Category: Mobile App

By 2020, 30% of web browsing sessions will be done without a screen – Gartner

Gone are the days when you had access to the commands in mobile apps just by only tapping on the screen. The arrival of Siri – Apple’s personal assistant on iPhone 4S resulted in the rise of speech recognition on mobile devices and today, easy-to-use voice recognition technology is revolutionizing the way people interact and is about to take a giant leap forward.

The reason voice recognition is gaining traction these days is the level of hassle-free operations it provides.

A step-by-step process of how it is done:

• The user speaks some words by invoking voice recognition mobile app
• The spoken words are processed by recognition software and converted to text
• The converted text is then provided as input to the search mechanism which returns the results

Benefits oF Voice-Based Mobile Apps

• Easier and Faster: Delivering the command with multiple taps on the keypad was the only option before but with voice, communication is more natural, three times faster and hands-free mode is yet another benefit.
• Works precisely: Typo errors can be avoided and streamlined operations enable higher productivity.
• Security: Voice-dedicated processes are always secured; no one can interpret one’s voice and requires less training.
• Multiple uses: Voice recognition through mobile devices makes life easy and can be carried out on the move. For instance: The use of voice-based mobile apps while driving.

Why it is crucial?

By integrating voice recognition skills, you are not just limited to giving commands by tapping the keypad in the mobile app. Typing long statements is always cumbersome, but with voice assistance capabilities, you can make your mobile app independent and provide a hands-free interaction experience.

By adopting voice technology, mobile app developers will be able to increase user interaction, and user experience and the mobile app commands would provide a unique way to address UX concerns. Whether you want to avoid distractions or are unable to manipulate the touch screen, a voice assistant can be your best friend and can prove to be the easiest solution!

What Abilities Do The Voice Recognition Software Provide?

1. Personalized responses: Today, voice assistants like Amazon Alexa, Google Assistant, and Siri are widely used and all of them can recognize different voices with integrated voice recognition skills to create a more personalized user experience.

So, mobile app developers will be able to build voice-based profiles in the mobile app to create a more personalized experience for the users. For instance, if you ask about your morning route, you will get info about your route and not your spouse’s; the same goes well for playlists, schedules, shopping lists, travel info, and much more.

2. Voice Push Notification: Generally, push notifications are in the form of text messages that usually do not disturb the ongoing activity of the user but with the voice push notification, the user gets distracted as it attracts the user’s attention.

There are pros and cons attached to it but voice push notification on mobile app offers a wide range of possibilities and is perfect for boosting mobile app engagement by connecting with customers when you want, wherever they are. Mobile app marketers need to make sure that the sent voice push notifications are relatively important and need to be timely done so that the users do not get irritated.

3. Pay by Voice: With the introduction of voice-driven digital assistants, voice-enabled payments in the digital banking solution has opened a new avenue for customers for on-the-go payment. The interface in the mobile banking system is completely voice-driven, hence giving the benefit of making transactions with a natural voice conversation.

Additionally, remembering the PIN number is not required and customers can use their own voice because of voice biometrics authentication which is extremely safe and secure. When it comes to product purchasing, Alexa searches the eligible items from the order history of Amazon-prime and makes the use of 1-click setting to make the payment.

4. Voice for Home Entertainment: Voice assistants have changed the way people interact with devices and not too far in the future; they will be the primary means to communicate in the home. For instance, in the connected home, the voice interface will discard the use of light switches, buttons, remote controls, and much more.

Your customers can ask their TV, set-top box to search for programs, movies, tv shows, etc. With voice recognition, customers can solve the problem of increasing device functionality without adding extra taps and displays to streamlined designs.

The Final Word

Voice recognition technology is the next big thing in mobile app development, tech companies like Facebook, Google, Apple, Microsoft, Amazon, and many more are looking for unique ways to implement natural-language user interaction.

Because of its convenience and hassle-free operations, it provides to customers, integrating voice assistance can help to give the edge to your business. Looking to integrate voice recognition technology into your mobile app?

Feel free to reach out to our team and it would be great to engage with you in realizing the strength of voice-enabled mobile apps.

“To improve is to change; to be perfect is to change often” – Winston Churchill

Today, with the surge of mobile app development, newer mobile apps are introduced in of play-store and app-store at the lightning speed. But does every mobile app get successful?

In this cluttered app market, it is challenging for every Appreneur to keep the app updated as per the current trends. It may not be able to hit the bull’s eye if not utilized at its full potential.

It is not only necessary to streamline the entire app development process but also to deliver the desired results within a short span of time. So, mobile app development Companies need to think of some process that makes the process faster and mainly focuses on flexible planning, customer involvement, risk management, and continuous evaluation.

To develop the app with such a process, agile methodology is the most perfect one as it is integrated with each factor necessary to design the final product precisely as per the user’s expectation.

What is Agile Methodology?

Agile is the product development approach where the complicated task is segregated into a series of development cycles and thus each sub-tasks become a separate module for a development team.

Respective experts are then assigned to each task which ultimately results in a faster development process. The use of Agile application development includes regular communication,

and constant interaction; achieving the maximum flexibility of the design in the process involved. This means, if the client raises new demand for the product, it can be changed as per the need without affecting the project as a whole.

Basic Ideologies of Agile Principles

• Continuous developer-client interaction and inter-team interactions lead to good collaborations and better results.
• Simple design
• Product delivered in a shorter span of time
• More room for modifications in the app at any stage of development
• Ensures maximum utilization of the resources by simply breaking down the methodology into manageable sprints.

Why you should use agile methodology for mobile app development?

The agile method helps in overcoming many issues that a developer faces using traditional app development methods such as assorted demands of users, seamless development, different operating system, an unexpected amendment from the client during project development, and much more.

Listed below determines some of the benefits of the agile approach in the mobile app….

• • Reduces Risk:

    The traditional waterfall model has a high risk of failures such as late delivery, scope creep, lack of information, budget shortage, and much more. But, agile development calls for a parallel testing model enabling you to track the various task in mobile application development with the increased information and reducing the risk from the beginning. Other than that:

  • Early and frequent integration of code mitigates the risk of late integration
  • Early and frequent testing of software mitigates the risk of late discovery of errors
  • Early and frequent delivery of software to customers mitigates the risk of late delivery

Having such high clarity followed by the scrum management process provides accurate insights eliminating the problem of later-stage quality issues.

• Delivers great user experience: Agile keeps business analysts, designers, and developers on the same page and is accountable for the success or failure of the project. The UX designer starts its development even before the Sprint and works closely with stakeholders to scrutinize the software behavior and dig out the mobile app design requirements.

  Additionally, due to the different screen size and limited bandwidth in the mobile app, things like session duration, app download rate, and in-app behavior becomes the prime factor to consider for the mobile app owner.The agile approach enables testing with these entities to adjust the design and features of apps for delivering a quick and seamless experience. Other than that, a small change in the design can lessen many issues and the agile process will quickly respond to the changes due to the iterative process where all the changes are always welcome for achieving business goals.

• Ensures error-free and on-time delivery: The best thing about the agile approach is, it reduces time-to-market and provides on-time delivery of the project to the great extent. Due to its iterative nature, developers need to release the features of the first milestone and then add further features in the later milestones.

  With such a process, the project follows the proper schedule making it possible for the mobile app development company to deliver the final product on time. Additionally, with this iterative approach and errors recognized at the early stage of the development, minor errors can be easily fixed without letting them affect the entire project and this in turn gives the filtered version of the mobile app to the users.

• Seamless Project Management and Enhanced Productivity: Iterating the development of the mobile app into different modules, the agile methodology enables the management of the entire project with ease and aids the product managers to get an idea of the team’s productivity. As a result, there is a tracking of each task that enables the provision of realistic deadlines and helps to report the issues instantly during frequent deliveries.In the traditional approach, it may happen that, the designed blueprint doesn’t come out with what was expected and the client may confront it after the months of project commencement. But, agile, deliver milestones in sprints providing tangible solutions to mitigate these circumstances. At every sprint, you can get feedback for the same and developers can continue to make improvements until an expected end product is delivered.

Wrapping it up

Considering the fierce competition in the market and the dynamic nature of mobile software, it is the right approach to choose an incremental agile methodology to overcome the challenges of mobile app development.

With this methodology, you will not only experience faster decision making but the app will surely hit the market at a faster pace. Wish to create a mobile app that can help to reach your business goals and deliver an exceptional user experience for your customers?

TOPS Infosolutions can help! Our mobile app and software development service brings the idea of your mobile app to the life.

“UX is not just what it looks and feels like; UX is how it works…”

Do you remember the last time when you purchased movie ticket from app? Last time when you bought the book of favorite author? Last time when you went for dinner by booking table from Zomato? Last time when you checked your monthly account statement?

Recently… Right???

With mobile apps, our life is sorted; having plethora of information just on the finger tips. And this all is because UX of mobile app is perfect enough to create user retention. So, to curate the engaging experience for your customers, mobile app UX design plays a core role to form a first impression. The difference between an outstanding mobile app and the awful application is generally the quality of UX, which is important for every organization to stand tall amongst competitors.

When we talk about UX of mobile app, what it is actually?

The UX is the concept of designing with the dimensions like interactive design, information architecture, visual design, usability and human interaction. To be precise, it demands for the customer-first mentality; understanding and anticipating user needs, easy to use and delightful to interact with.

The factors for the excellent UX are:-

• Discoverability: Are your users able to discover how to use your app for the first time?
• Learnability: Are your users able to learn how to move from one step to the next one?
• Efficiency: Once your users start using the products, can they repeat the tasks quickly with higher efficiency?
• System Performance: How efficient is your UI when user interacts with it?
• Delight: Does your product satisfy your users?

Developing a mobile app design comes with the set of rules where curating the smooth user experience is the big deal for the flow of any app. Good UX puts life into your app which means you are showing the value of an app to the users.

Let’s learn some of the best practices to implement the best UX of mobile app:

• Choose the right color palette: Have you ever wondered why some visuals are in red? What would users attract the most ‘Buy today’ button or ‘red fonts’, why submit button is in green and delete in red? The answer is color psychology. Color is the most important aspect of every mobile app as it helps the users to see and interpret the app’s content, interact with the correct elements and understand actions. Designers need to make judgment calls regarding colors usage as it is often difficult to decide color scheme that works well as there are infinite number of possible color combinations. Selection of the right colors can impact the conversion rate and overall performance market of your app. Different shades can simulate the people to react in a particular way and can cause different reactions in the human minds.
• Make Navigation Simple: Making smooth navigation is challenge on the mobile due to the limitations of the small screen but without exception, your mobile app should have the simplest structure possible. Good navigation is like an invisible hand that guides the users along their journey. Mobile app navigation must be clear, functions must be self-evident, and no explanation or learning curve should be required to go from point A to point B based on their first glance. It should be coherent and consistent enough to remove the confusions in the app and match the visual elements of the work flow respectively. This flow within the app would take UX to another level, amplifying the expected business results.
• Touch Friendly: In dart game, hitting the bulls-eye is harder to do than hitting any other part of the dashboard. It is because the bulls-eye is the smallest target. To be precise, the smaller the button of the action is, the harder it is for the users to hit the target. So, when you are designing the UI of the app, it is the best to make your targets big so that they’re easy for the users to tap. The control sizes should vary between 7mm to 10mm so that it can be accurately tapped. This size allows the fingers to fit properly making the edges visible and lack of ambiguity for the mobile app users.
• Follow minimalistic approach: The minimalist design approach emphasize on developing the interface that users can quickly master, helps your design to look clutter-free and ultimately delivers a world-class experience to the users.

Features of minimalism that designers must include are:-Simplicity

– Clarity

– Expressive visual hierarchy

– High attention to proportions and compositions

– Functionality of every element

– Big amount of spare space

– High attention to core details

– Typography as significant design element

– Eliminating non-functional decorative element

The principal thing you must ensure is that, you must avoid unnecessary elements and provide users with only what they actually need from your app.  One action per screen makes it easier to grasp the information quite easier and thereby it helps in the accomplishment of the main business objectives.

• Opt for On-boarding: Remember your first flight; how much anxiety and excited you felt when the flight took off? But everything went smoothly, once step by step demonstration was given. Every new users who download the app must be treated in a similar way; small walk through screens must be made that educate the user on how to make the best use of the app or can make the silent video in the background that introduces your app to the users. If the users have trouble within initial few screens they may drop off. So, by creating excellent on-boarding experience, it will not only engage your customers but also retain the existing ones. The goal of on-boarding is to show the value of your app to the user, by demonstrating how they can achieve what they want, quickly and efficiently.

The bottom line

The points mentioned above puts attention on major features that most of the customers look for while delivering the well-designed UX of Mobile app to ensure user satisfaction. The world of mobile app development is expanding and will continue to do so by leaps and bounds.

Connect with the mobile app development company, to make sure that the right UI is used in your app that actually works for your business.

p.s: We are recognized as a top California Mobile App Development Company on DesignRush.

As per the research by Delloite, it was revealed that in 2017 respondents earning $100,000 or more expect 57 percent of their spending will be online and 39 percent in-store. They also added up that as holiday retail spending is bucking trends this season, online spending is expected to exceed this year for the first time.

These predictions can become true at least when Amazon is concerned. Amazon’s e-commerce sales are expected to grow 32 percent to $196.8 billion dollars in 2017 in the U.S., or 43.5 percent of total e-commerce sales. This figure represents gross merchandise volume data, which includes sales made by third parties on Amazon’s marketplace.

Here the question arises – What can brick-and-mortar retailers and small business owners do to compete with the trends of online sales?

How would they get a larger piece of the retail pie? One answer lies in location-based marketing using geofencing technologies.

What is Geofencing all about?

Geofencing is a feature that uses Global Positioning System (GPS) or Radio Frequency Identification (RFID) technology to access their customer’s location by establishing a virtual fence around a specific area.

An area can be a precise location of your business, a larger region around your business, or even the location of your nearest competitors. You can send push notifications or text messages or display relevant ads on the browser or social media feeds whenever any of your customers enter or leave the geofenced area.

Customers are typically identified by:

• Using your business’s mobile app
• Social media profiles
• Browser and search history

But businesses are not just limited to retail or using their own locations!

• The cafeteria can trigger a notification when a customer walked into another cafeteria
• An event planner can trigger notifications when fans visit birthday parties, weddings, etc, and can offer helpful tips

The possibilities are quite broad – if used correctly, geofencing can revolutionize your business and offer you many perks. Let’s consider some of the benefits:-

• Cost-Effective Marketing

Today, the cost of creating ad campaigns is sky-high and it’s not easy for every product owner to match that budget. But, with geofencing, you can cut down your cost and still produce the desired result – since it only focuses on targeted customers and these customers are surely going to profit from you.

Geofencing is like the extension of your local store or restaurant. With geofencing, you get the chance to pinch the user with the best offers on your product at the right time when they need it.

For instance, Taco Bell – Geofencing is a very important tool for the marketing plan of Taco Bell. Its mobile ordering feature attracts users to download their mobile app and simply pick up their order from the outlet without waiting.

When their customers download the app, the restaurant uses geofencing capabilities to alert the customer when they are near and can serve hot and fresh food. Additionally, they are using push notification services to target people under 30 years old whenever they are in the locality of Taco Bell.

With the right tools at a right time, you can grow your business by sending alerts with just location-based functionalities in your mobile app. Isn’t that cost-effective enough?

• Driving-in customers

Apart from marketing the brand, it also provides the reasons for the customers to visit their stores. Although they are nearby your business, that doesn’t mean that they are aware of all promotional offers you are running –You need to tell them. You can use variations in your approaches – let’s say you can geo-fence your competitors’ locations and deliver the ads and push alerts promoting your business when they are in the vicinity of your competitors.

The North Face – one of the top outdoor product companies in the USA producing coats, fleece, shirts, footwear, etc. started trials of geofencing in 2011 by sending text messages about deals and discounts on the new arrival but eventually started expanding with the alerts about weather condition or logistics for ski competition. A difference in the approaches can always attract the users to draw customers in and in turn, can increase engagement.

If you feel hesitant enough to approach your competitor’s customer, you can opt for co-marketing geofencing campaigns. For instance, travel companies target wedding planners’ customers. If you constantly overwhelm your visitors, they are likely to opt out of your service, but if you offer value and convenience with a well-timed strategy and different approaches they are likely to visit you. Based on demographics and interests, you can apply a filter to reach a specific group of audiences and ultimately grow your business.

• Business Intelligence

With the help of geofencing, your business can gather customer data to know their buying habits, buying motivation, etc. By analyzing the customer’s data carefully, you can generate a more detailed segment of your customers, by targeting them with social media posts, ads, and push notifications that are related to the customer’s behavior and interests.

Walgreens is looking to develop location-based software to understand the behavior of customers and ultimately improve customers’ experience. When customers enter the store, Walgreens wants them to check their point balance, and store specific information before they purchase certain products.

Today, customers come across many offers and discounts, but they tend to respond to what is convenient to them and are tailored to their interests and behavior.

Hence, geofencing can be used as the best tool to gather customers’ data to further process them for business analytics.

Few other use cases…

Keeps the track of construction, vehicles, tools, materials

Today most Construction Company uses GPS facility to keep track of their construction fleets by installing the technology in their types of equipment and providing alerts to any unauthorized entry to the construction site. The manager can receive push notifications when equipment has crossed its radius, so you can determine whether your equipment is stolen or moved to any specific location.

Another important use of geofencing is in the fleet-management system. When the fleet delivers any material, your crew can be notified so that they can make any arrangements to reduce waiting time.

Few Examples of Leading Companies that thrive Business by Geofencing App Development

• Facebook
• Instagram
• Uber
• Zomato
• Starbucks

The Conclusion

Today geofencing is gaining momentum in all industry verticals and if used effectively at the right place and time, it can drive more conversions and boost your brand. Looking for application development that facilitates geofencing?

Tell us your requirements and we assure you that our experts will surely accomplish them.

• 1887 – You had 4-5 mates from school and neighbor
• 1997 – You had 15-20 friends connected through mobile phones
• 2017 – You have 2017 friends, followers, and fans

The connectivity among people has increased due to the presence of social media; you have all your pals connected via social media platforms Research says that the number of people active on social media is approximately 2.46 billion and every year more than 1 million active social media users are added; Isn’t that something very huge?

From teenagers to adults, businesses to non-profit organizations; all agree that social media is one of the most important mechanisms that enable us to connect with the world.

Key Essential Features of a Social Media App

Facebook, Instagram, Twitter, Snapchat, and Whatsapp are some of the social media apps which have been dominating the app charts for a long and to develop such apps it is necessary to comprehend user experience and significant features.

To be precise, sharing, commenting, finding memories, topics of interest, etc. is what fascinates users on social media.

Here are 6 key features every social media app should have:

#1: Sign up and integrate with existing social media 

To start with, you must provide an easy and convenient way to access your service. Integrating with existing social media accounts can speed up the process and makes the sign-up process a smooth ride. It is very tedious for any user to fill out the forms as they may have done already.

So, to provide a better user experience, it is necessary to provide several ways to export data like first name, last name, etc. Generally, the most user uses Facebook, Instagram, and Twitter on the go, and integrating feature like ‘sign up with Facebook, Instagram, etc.’ will enable them to sign up with the account in seconds.

This is a hassle-free way to import data and contacts and the best process to increase the number of your social media app users as users always look for user-friendly navigation with advanced functionality.

#2: Select the best platforms

To develop social media app, you should choose the platform in order to accelerate the process of software development. With such intense competition in the market, it is necessary that your app is supported on all platforms, especially iOS and Android.

You must select the platform that provides built-in support for developing the best 2D and 3D graphics which helps to bring more user engagement. Choosing the best platform and testing on different devices is important as it would increase the global reach, enhance the credibility of your brand in the IT services market and make your app picture-perfect.

Both iOS and Android platforms have authenticated levels of security and so it makes sure that your app doesn’t get crashed and delivers the best app performance.

#3: Self Expression

Once the user has logged in to your social media app, the most important thing they look for is their presence, as they want to feel unique, and show the world how creative, extraordinary, and out-of-the-box they are.

So, every social media app should provide customization of the profile, backgrounds, interests, preferences, location, number of followers/friends, and recent activity. This would help the users to enhance their credibility and improve their identity.

Moreover, mobile app developers can also provide customized fonts and attractive write-ups to make the app interesting. You must develop an app that has a plethora of options for profile personalization.

Most successful social network app provides the following:-

• Tools that make user-generated content look unique
• Simplify the process of sharing content
• Target specific audiences

For instance, Instagram has awesome filters that make the app attractive. Flickr is a big photo-sharing app that is targeted only at aspiring photographers.

#4: Build a network – Invite and connect

Any social media app makes sense only if they have friends and interesting people to look for. So, your app must have an algorithm that maps friends and people with common interests and enables them to connect/ follow in a single click.

To connect with each other, the user typically needs to approve this action, and to follow something is a one-way process. Some apps even offer you to connect with people from the other connected network.

Additionally, the connection can also be in the form of groups, events, social networks, etc. Groups are the community through which the user is indirectly connected to various people with shared preferences and interests.

#5: News feed

This is exactly what users look for when they open social media applications in the first place and continue to use them. In order to stir up your social media app, you need to feed the user-generated post that includes stories, status, pictures, videos, etc.

Features like comments, likes, favorites, etc. help to communicate with other users and provide them with a platform to express their opinion. Not having such curated content is like driving a car without fuel.

It all depends on how you want to show the content – you can display the feed in chronological order or use algorithms to generate the feed from most important to least important. Some apps also use machine learning algorithms to display the feeds as per users’ preferences.

For instance: Facebook and Instagram are arranging their feed from important to least important. But it is best to offer the arrangement of a news feed that suits the specifications of the social networking app.

#6: Search + Messaging + Notification

Your social media app must be designed in a way that it can search the user by hashtags, names, last name, location, etc as this helps the user to make newer connections in an easy way.

You can also provide suggestions to make new connections as per the information in their profile. Most social media app has chats, group conversation feature, calling as well as conference calling feature which makes the conversation more personal.

You can also use third-party services to develop real-time chat applications in your app. Push Notification is something that delivers your message instantly. Outline your algorithm that makes the subscription to the push notification much easier. Push Notification creates more user engagement than email lists and is also less disturbing and highly cheaper than traditional SMS.

Search, messaging, notification are the powerful tools of social networking that make your app stand tall amongst competitors.

Wrapping It Up

Today, in the IT services market, developing a social media app is the most happening thing but it needs expertise and experience from the technical perspective to make it successful. If you are looking to develop a robust, reliable, and result-driven social networking app, a professional mobile app development company is what you need.

Being one of the top social media app development companies, we have experts that can season your app – in and out.

Undoubtedly, mobile app development is one of the actively expanding sectors. As per the research, 74.7 billion applications will be downloaded by 2021 in the USA itself.

Today apps are developed for myriad different platforms like connected TVs, smart homes, IoT-enabled devices, and many more.

With such diverse platforms, the mobile app development space holds a lot of importance and provides big opportunities for both companies and consumers.

5 Trends that will Shape the Future of Mobile App Development

1. Wearable Technology

There is no doubt that smart wearable devices are their presence felt in the market at the lightning speed. With the current surge in the use of mobile apps, smart wearables are becoming the apple of the eye to the top mobile app developers and more & more brands are using wearable technology to influence user behavior.

Today, they are anticipated to be used by organizations and businesses in order to improve efficiency and productivity. Sports, Fashion, Health, Education, etc. are focusing to provide a better user experience through the use of wearable devices. Smart wearables like Microsoft’s HoloLens and Apple Watch point towards a revolution in computing from basic to smart wearables.

The wearable device will deliver information in an innovative way by integrating with your Smartphone. Thus, wearable devices connected to smartphones will influence the next generation of mobile app development strategies.

2. Progressive Web Apps will gain traction

Progressive web apps have gained a lot of significance because of the ease of mobile app development. The progressive web apps, it pushes the mobile web forward, bringing parity to web and native apps and helping mobile developers to reach more users.

Progressive web apps describe the collection of technologies, design concepts, and Web APIs that work in tandem to provide an app-like experience on the mobile web. Because of such a significant increase in the mobile browser audience, progressive web apps are expected to rise considered one of the major mobile app trends.

Progressive web apps can help with better user retention and performance using the mobile app’s key characteristics.

3. M-Commerce

As mobile app users increase day by day, m-Commerce helps to scale up your business. Digital wallets like Apple Pay, Google Wallet, and Samsung Pay has made online transactions extremely convenient and efficient and give businesses that integrate this technology a competitive edge in the market.

Other than that, m-commerce is pushing vendors and retailers to invest in mobile advertising to promote their brands. Also, it helps in providing personalized services such as location-based marketing which enables the vendor to promote products based on the location of the customer.

With m-commerce, predictive analytics and data collection become easy and wearables will also play a significant role in the future of m-commerce and customer loyalty.

4. Beacons and Location-based Technology will continue to rise.

With the increase in smartphone penetration, the availability and use of GPS on mobile devices, and location-based service will evolve more and more to provide real-time information of whereabouts, interaction, and revenue generation for app developers and businesses. For example, LBS can be implemented to:

• Show users nearby attractions or services, along with reviews and directions
• Show users location-based advertising and real-time offers

Enormously personalized services like Precise indoor location sensing, combined with mobile applications, will enable a new generation of extremely personalized services and information. Major tech giants including the retail & hospitality sector have already packed up with huge investments in the LBS space.

The use of beacons helps retailers to bridge the gap between the in-store and online experience. They help to accumulate important in-store data, send push notifications, and gather traditional in-store metrics. Personalization in mobile app development has become more important than ever, which is a major cause why beacons are gaining traction as engagement tools to improve the overall customer experience.

5. Enterprise Mobility Management (EMM)

EMM is the collective set of tools, technologies, processes, and policies which are used to manage mobile devices and mobile computing services to simplify the business. The main feature consists of mobile application management, security, enterprise file sharing, and synchronization.

To be precise EMM is the mixture of Mobile Device Management (MDM), Mobile Application Management (MAM), and Mobile Information Management (MIM). Through mobile application management, the delivery and administration of enterprise software are done on the user’s Smartphone. Mobile information management (MIM) keeps the data sensitive to an organization encrypted and allows only approved applications to access it or transmit data through it.

The most important objective of an enterprise mobile application is to help you reorganize, rationalize and run vital business processes on the go. In the business context of mobile app development, it addresses the increasing trend of mobile and handheld devices used in routine business operations.

Mobile Application Development

has become an integral element of the digital world, Without the best tactics, the attention span of users decreases dramatically and because of such a shift in user behavior, mobile apps must contain a set of features that entice users to return to your mobile app.

Have an awesome idea? Let’s convert it into the next-generation mobile app. Get in touch with us now!