Top UX Strategies for Mobile App Design and Development

UX of mobile app

“UX is not just what it looks and feels like; UX is how it works…”

Do you remember the last time when you purchased movie ticket from app? Last time when you bought the book of favorite author? Last time when you went for dinner by booking table from Zomato? Last time when you checked your monthly account statement?

Recently… Right???

With mobile apps, our life is sorted; having plethora of information just on the finger tips. And this all is because UX of mobile app is perfect enough to create user retention. So, to curate the engaging experience for your customers, mobile app UX design plays a core role to form a first impression. The difference between an outstanding mobile app and the awful application is generally the quality of UX, which is important for every organization to stand tall amongst competitors.

When we talk about UX of mobile app, what it is actually?

The UX is the concept of designing with the dimensions like interactive design, information architecture, visual design, usability and human interaction. To be precise, it demands for the customer-first mentality; understanding and anticipating user needs, easy to use and delightful to interact with.

The factors for the excellent UX are:-

  • Discoverability: Are your users able to discover how to use your app for the first time?
  • Learnability: Are your users able to learn how to move from one step to the next one?
  • Efficiency: Once your users start using the products, can they repeat the tasks quickly with higher efficiency?
  • System Performance: How efficient is your UI when user interacts with it?
  • Delight: Does your product satisfy your users?

Developing a mobile app design comes with the set of rules where curating the smooth user experience is the big deal for the flow of any app. Good UX puts life into your app which means you are showing the value of an app to the users.

Let’s learn some of the best practices to implement the best UX of mobile app:

  • Choose the right color palette: Have you ever wondered why some visuals are in red? What would users attract the most ‘Buy today’ button or ‘red fonts’, why submit button is in green and delete in red? The answer is color psychology. Color is the most important aspect of every mobile app as it helps the users to see and interpret the app’s content, interact with the correct elements and understand actions. Designers need to make judgment calls regarding colors usage as it is often difficult to decide color scheme that works well as there are infinite number of possible color combinations. Selection of the right colors can impact the conversion rate and overall performance market of your app. Different shades can simulate the people to react in a particular way and can cause different reactions in the human minds.
  • Make Navigation Simple: Making smooth navigation is challenge on the mobile due to the limitations of the small screen but without exception, your mobile app should have the simplest structure possible. Good navigation is like an invisible hand that guides the users along their journey. Mobile app navigation must be clear, functions must be self-evident, and no explanation or learning curve should be required to go from point A to point B based on their first glance. It should be coherent and consistent enough to remove the confusions in the app and match the visual elements of the work flow respectively. This flow within the app would take UX to another level, amplifying the expected business results.
  • Touch Friendly: In dart game, hitting the bulls-eye is harder to do than hitting any other part of the dashboard. It is because the bulls-eye is the smallest target. To be precise, the smaller the button of the action is, the harder it is for the users to hit the target. So, when you are designing the UI of the app, it is the best to make your targets big so that they’re easy for the users to tap. The control sizes should vary between 7mm to 10mm so that it can be accurately tapped. This size allows the fingers to fit properly making the edges visible and lack of ambiguity for the mobile app users.
  • Follow minimalistic approach: The minimalist design approach emphasize on developing the interface that users can quickly master, helps your design to look clutter-free and ultimately delivers a world-class experience to the users.

Features of minimalism that designers must include are:-Simplicity

– Clarity

– Expressive visual hierarchy

– High attention to proportions and compositions

– Functionality of every element

– Big amount of spare space

– High attention to core details

– Typography as significant design element

– Eliminating non-functional decorative element

The principal thing you must ensure is that, you must avoid unnecessary elements and provide users with only what they actually need from your app.  One action per screen makes it easier to grasp the information quite easier and thereby it helps in the accomplishment of the main business objectives.

  • Opt for On-boarding: Remember your first flight; how much anxiety and excited you felt when the flight took off? But everything went smoothly, once step by step demonstration was given. Every new users who download the app must be treated in a similar way; small walk through screens must be made that educate the user on how to make the best use of the app or can make the silent video in the background that introduces your app to the users. If the users have trouble within initial few screens they may drop off. So, by creating excellent on-boarding experience, it will not only engage your customers but also retain the existing ones. The goal of on-boarding is to show the value of your app to the user, by demonstrating how they can achieve what they want, quickly and efficiently.

The bottom line

The points mentioned above puts attention on major features that most of the customers look for while delivering the well-designed UX of Mobile app to ensure user satisfaction. The world of mobile app development is expanding and will continue to do so by leaps and bounds.

Connect with the mobile app development company, to make sure that the right UI is used in your app that actually works for your business.

Tech Pack: Simplify Your Fashion and Apparel Production

Tech Pack

As fast-fashion has become a specific norm in the industry, it is difficult to get your products to the market quickly– quicker than the competition. However, in the global fashion market, getting all the things done on time is mere nightmare. Everyday professionals have to deal with time and commitments to get the tasks done; however some retailers can manage complex tech pack process through the spreadsheet alone (once a garment is designed, it’s specification are stored in several spreadsheets, design documents by creating a large folder of the one garment which is then emailed to the supplier) which leads to the risk of human error. From technical designers – product developers – production manager to the suppliers where no one is in the loop ends up with simple design flaws becoming a big problems on both the technical and fiscal end.

The problematic questions that are likely to be raised are:-

  • What sort of documentation should be crafted?
  • How to communicate with all suppliers?
  • What would you give to the pattern maker?
  • What is returned to you? How much time it will take?

The trials and tribulations are plenty!!! Finding the right factory and communicating properly with them to make the right product is not something that you can just wing.

Factors that prevent efficient operations in tech pack without system

  • Lack of centralized data: Manual processes are prone to human error and data is not centralized or standardized. Hence document proof is difficult to achieve
  • Version Control: Completed design passes through various milestones before the master piece is created. Managing this in spread-sheet complicates the entire process.
  • Compliance issues: Garment designs comprises of different colors, sizes and dimensional characteristics, which means that the margin for error is especially high – particularly if all these issues are accounted separately, instead of in one single place.
  • Encumbered collaboration: When external departments and team members (e.g. manufacturers or suppliers) can’t effectively collaborate within a central system to share ideas and insight, creativity and innovation are impeded.

Hence, there comes the need of streamlined system with high integration of multiple business processes and accessibility of information at any given time.

So, how streamlined system can help you to develop smart tech pack?

It simplifies collaboration and communication between product professionals, enabling them to effectively manage data throughout the product development. It helps developers, designers and manufacturers to stay on same page following the same schedule and interacting in real time. For instance: Fashion professional wants to create sheath-velvet dress; with this solution, everyone involved from design to manufacturing remains in the loop without necessary being on the same location and can easily access the tech pack of sheath-velvet dress to determine who is doing what, which is the next phase of the project etc.

What does it bring to the table?

A lot actually. As it enables the team to work on the same page; it makes planning easier, stay updated with the recent version of the product and find out if the product is dropped from line. More time is saved as there is no need of paper work and manual work or e-mailing every supplier from time to time.

Basically tech pack consists of

  • Drawing
  • Measurement
  • Description of fabric
  • Trim Design
  • Grading
  • Prints
  • Label
  • BOM

With tech pack on your screen, you can check out what the product’s agenda is and what modifications are to be made to the product. The ability to manage multiple aspects greatly reduces errors and you can review your product in less time compared to the traditional product management. So, with the streamlined system everyone associated with the product can stay in the loop and works as de-facto between manufacturer and client

The benefits can be categorized as

#1 Shorter time to market: On having centralized control over the data, it is likely that product development can be completed more quickly. Product designer and the team associated with it can work faster and data transfer is also hassle-free. Faster development and shorter time to market are always quintessential to remain competitive.

#2 Increase productivity: Implementing autonomous system nullifies time-consuming activities like duplicity of data across different system, multiple times checking of data for any irregularities, search for missing data etc. Product design team who already have integrated this system are less likely to come across processing errors and the reworks due to outdated information.

#3 Enhances product quality: As managing and controlling all the information is easy; it likely affects the overall product quality. By using the system, product managers, suppliers and associated team are able to implement all the processes which help to maintain product quality and that result into customer satisfaction. This is important, if the team is spread across different demographics to ensure that quality is not compromised.

#4 Connects design with data: Suppliers can upload new design concepts directly into the system and can quickly bring those concepts to the life by using the advanced tools. By connecting creative design ideas to the system, you can increase accuracy and reduce waste.

#5 Enriches user-experience: If you have an automated system, you will able to work smarter and faster than ever before with simple drag and drop functionalities. This would even require less training and speeds up adoption.

Helpful tips to look for…..

  • Don’t make your information messy; spread the details so that everything is easy to read. Cluttered things won’t able to keep your instructions simple, clear and direct.
  • Add images to make it clear and detailed.
  • There are the chances that trim designers may not read the tech pack so it is recommended if you can provide sample of the garment so that they can know how the final product should look.
  • When you design a tech pack make sure there is no typo error, incorrect measurements or fabric type which results into delays or other problems.
  • Create a PDF of your tech pack so that it helps to protect and prevent others from editing it
  • Think of creating PLM system which helps to manage entire life cycle of the product from inception, through engineering design and manufacture to service and disposal.

The bottom line…

Keeping consistent tech pack from the scratch to the development process will save your time and many head-aches in the long run. The system for tech pack that we craft is crystal clear and planned by industry experts. We assure you that your production runs will be smooth and cost-effective. We do all the heavy-lifting so that you can focus on your brand.

So, looking to develop management software for your tech pack with us? Let’s connect!

Artificial Intelligence (AI) and the Future of Web Development

Artificial Intelligence

“A year spent in Artificial Intelligence is enough to make one believe in God – Alan Perlis”

Internet has evolved a lot since its birth and it has made the web development evolve as well – website building was a very easy process that involved nothing more than pages of standard texts with few pictures and font variation. Fast forward a decade; society was gifted with standard web connections which enabled website to develop on HTML and PHP, included graphics and animated design elements. Fast forward another two decades – today with the advancement of technologies, web development consist of mix of images and audio visual content designed to deliver the best user-experience rather than just information.

As per the recent news, humanoid robot Sophia has been made a citizen of Saudi Arabia. Was that something ever expected? Additionally, Gartner predicts, “By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human”.

So, here the question arises, with whom will they interact? The answer is quite simple – via Artificial Intelligence (AI); i.e. simulation of human intelligence processes by machines that includes learning, reasoning and self-correction. For instance: Siri, Cortana, Chat-bots, self-driving cars etc are delivering optimal user-experience with the help of AI.

Today, as web-development focuses on enhancing user-experience; small, medium as well as large enterprises are looking forward to leverage the power of Artificial Intelligence for providing personalization and boost their web-experience.

Why it is important?

  • Automates repetitive learning and discovery through deeper data
  • Adds intelligence
  • Adapts progressive learning algorithm
  • Achieves incredible accuracy

Let’s check-out how Artificial Intelligence is changing the scenario of web-development:

  • Better Predictive Reply

A predictive reply is the process of interaction between user and machines. Machine fails to understand the human’s emotion but Artificial Intelligence can understand the same and responds accordingly. This helps in getting quick answers, making it easy for the customers and business to resolve their queries. Recently, Google updated the Gmail app with an AI-driven “Smart Reply” feature that predicts responses you may want to send. The feature uses machine learning algorithm to analyze your emails and suggest quick, bite-sized responses you may want to send. What it does is, it tries to understand the email message and predicts what preferable responses you can give. Chatbots powered by AI, interacts with the user in a natural way leaving no scope of misunderstanding and enriching user-experience. To be precise, you can create websites or web-enabled devices that can communicate like a human in an effective manner.

  • Voice-based search

Voice-based search empowered with Artificial Intelligence is the key-driver in enabling seamless voice conversation between users and website. Siri, Cortana, Alexa can do virtually anything from assisting you to set the alarms, schedule meetings, controlling and checking the status of smart-home devices, make and receive phone calls, get directions etc. As the user interacts with the virtual assistant, they can learn about your voice, intent, preferences and much more as the AI backend code uses the sophisticated algorithm to learn from the data input; predicting the user’s need in a better way. And by doing this, it learns how to work with you better as well as serve you in an enhanced way. Virtual assistance can be an integral part for all e-commerce web players to enhance web-experience and shopping in a smarter way. Digital Assistance also maintains privacy policies, which defines how each company uses and share personal information.

  • Machine learning

Machine learning technology – the element of Artificial Intelligence has come along a broader way to provide customization in websites and personalization to the users. It predicts the user’s intention by analyzing previous activities and accordingly adjusts messages based on the interactions and behaviors. Machine learning make use of algorithms to make computers learn without being explicitly programmed. Through machine learning the application analyze data that helps to automate the analytical model building, enabling the systems to find hidden insights. It applies complex mathematical calculations to the big data – over and over, faster and faster to predict the future problem and preventing them from occurring.

Some popular scenarios of machine learning used in web application are:-

-Online recommendation offers from Amazon, eBay etc

-Spam detection in form submissions

-Search engines

  • Boosts the content-quality

It is easily said ‘Trigger the right message to the right buyer’, but doing it is altogether a different challenge. In this digital era, which is the best way to present the relevant content to every person who engages with your brand? The precise answer is, through Artificial Intelligence. It helps the web-marketers to create the relevant content for their audience at every phase of marketing funnel. With the help of algorithms, robust analysis and scrutinizing the data of competitors, it is easier to gather information about target audience which includes what their likes and preferences. With such insights, you can curate your content and provide relevant answers to boost customer engagement and rank high on conversions.

  • Provides unique store experience

Retailers use Artificial Intelligence to analyze the customer data in order to gain insights about customer’s behavior. It provides the personalized approach to each customer by offering shopping recommendations, deals, discounts and much more. Chat-bots, an extremely multi-faceted tool, is able to detect the tone of the user’s message and determines the best way of responding. AI enables online retailers to boost sales and forecast demand, to gain a better understanding of consumer behavior.

Wrapping it up

Artificial Intelligence is an advanced and decisive technology which adds value to the user experience and organizations. In the coming years, AI will play a crucial role in bringing the web and user close to each other.

Do you want to enhance the user experience of your webs application? Get in touch with us and we will get back to you with the most robust solution.

On-Demand Apps – Your Ticket to Business Growth

on-demand apps

“Recently, I, along with my mates, was having a gala time in watching Super Bowl – the annual championship game of National Football League. Watching Pittsburgh Steelers pleasing the NFL Super Bowl was like beholding an olden time. But, in such scenarios, we skipped our dinner time and no one was in mood to get out and stalk for food. Suddenly, one of my friend bumped up aloud ‘Cheese Hamburger … anyone’? Our silence turned into affirmation and again she shouts – 15 minutes guys… dinner will be held before ceremony starts’. And I was like ‘what heck you just did? She simply replied ‘Zomato app girl; ‘this just doesn’t stop here, she sent me a link on WhatsApp and asked me to add referral code to avail discounts. I am like, ‘Cool… Sounds great buddy!!!’

This is the magic of on-demand apps!!!

Living in a digital world, everyone is busy in their tight work schedules, difficult to find time to get everything we want. Before internet, Smartphone and mobile apps, people had to pull themselves to diverse stores to buy their preferred products. But today, as we have moved out of traditional times and with the arrival of on-demand apps, it has now become moderately easier to get everything delivered at your doorstep.

As per the Harvard Business Reports, the on-demand economy is attracting more than 22.4 million consumers annually in $57.6 billion spending. All these on-demand services includes retail services, freelance services, home services, transportation, food & grocery, health services, and other similar services.

Do you think trend of on-demand apps will fade away? The answer is BIG NO!!!

This new list of on-demand app-based services is making the lives of urban elites more ingenious by offering convenience:

  • From cleaning your home to make your everyday laundry
  • From gratifying beauty services to amazing photography
  • From dog sitter to baby sitter
  • From pizza delivery to Liquor
  • From home decoration to maintenance services

Hence, many entrepreneurs are keen to invest in such services that can meet the expectations of customers within their price range as well as can be easily available to them at their convenience. Considering Uber or AirBNB – the top on-demand services company, strives to carve out niche out of traditional market space.

On-demand business model has a remarkable goal – to complete a customer’s demand with instant providing of goods and services. The on-demand apps are giving curve to millions of entrepreneurs and have taken over several industries. With a winning on-demand business model merged with a user friendly mobile based platform, you have the secret blueprint for building millions of dollar.

The sole key is to take the on-demand services to large number of audience and below tactics can help you to do the same.

  • An undisturbed User Interface

It is said “First impression is last impression” and this is definitely true for mobile applications as well! The USP of any mobile app is simple and easy user experience which must be the sole goal for any appreneur. To simplify let’s consider on-demand apps in retail industry – Amazon, eBay etc. It is integrated with:-

  1. Cart information on every page
  2. Options to remove product from the cart
  3. Showing related products
  4. Filter option to choose the products based on personal choice
  5. Integrated with various third party payment gateways

Easy navigation in mobile app will help users to fetch information easily and since it is transparent, it will urge the users and clients to trust you which will ultimately help to grow the business.

  • Talk with the customer and ask for feedback

It is very crucial to have regular touch with the user of the mobile app, as the customer feedback can make or break your business. With on-demand apps you can send promos, offers, discounts which help to keep them hooked. Seamless communication helps in handling their queries or accepting their feedback which is the stepping stone for an on-demand business model.

To collect feedback:-

-You need to track the right metrics

-Use In-App Net Score Promoter surveys

-Savvy Support Communities

-List the app in some Feedback websites

-Call to Action on every page

-Regular updates of app and other social media handles

  • Personalization and Customization

Undoubtedly, personalization in on-demand apps is always appreciated by the users. Offering the personalization settings evidently is a win-win situation as the customer will simply pick up your app over other similar apps. Flexible settings like dashboard, color, themes, fonts, and sizes will help the customer to build up a positive emotion towards the app and will unquestionably prefer and refer the app. Customization enables the users craft their personal choices about what they crave to see, or locate preferences for how information is prepared or displayed. This ultimately enhances user experience because it enables the users to control their interaction.

For instance: Zomato – A food ordering app

  • Zomato immediately lets the user know this page is personalized for them
  • Personal Hello and link to the user’s account
  • Understands the user’s location and shows the nearby location
  • A list of places, users have been there, followers, photos etc. everything is personalized

The rise of these companies has shaped a competitive market which resulted into remodeling the slow-moving industries with the technological innovation. Take into consideration some of the ground transportation, laundry, grocery, and food industries. These industries are the leading examples of how mobile app technology redefined these industries with the advent of the on-demand apps and the efforts of mobile app developers. Here, the large part of the growth is because of how the application of new technology added value to the already existing infrastructure.

Major factors creates niche for on-demand apps market:

  • Ease –People look for services that they find suitable and that can deliver quickly
  • Nearby accessibility–They have a preference to get the services within their reach to access it quickly
  • Value of product –Fast and excellent services triumph the expectation of people
  • Cost-efficiency –Product and services must meet the affordability of common people to become more popular
  • Swift and Easy Payment Mode –Trouble-free payment option increases the user experience in buying products or services, gratifyingly
  • Awareness of Services –People should be aware about the convenience of on-demand services in order to increase its reach among people.

How on-demand apps will impact your business?

On-demand economy is here to stay for long. The time people spend on the mobile apps depends on the kind of experiences they get and their interests. Additionally, customer does expect a personalized experience, which is why on-demand apps development is a trend that every appreneur needs to pay attention to. However, you must also analyze your competitors and make sure your mobile app provides the services in more simple way for the users to purchase them.

Being, one of the best on-demand mobile app development company, TOPS Infosolutions is aware of all technical aspects and their implementation which is important for crafting out of box on-demand apps. Having years of experience in developing on-demand apps in various domains, we would strive to provide you business on mobile to give your customers ease and convenience.

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