One of the biggest mistakes made in app development world is putting the technical details first and neglecting the target customer base. Coming up with a unique idea is just not enough to climb the ladder of success; you will have to create an app that delivers value for the target group of people. It is crucial to define target market so that you can know whether they will use the app and can even identify if there’s a demand for the type of mobile app you’re developing.
By figuring out the target audience for your app, you can:-
But, how would you identify the right target audience for your mobile app? Let’s dive-in deep to know more…
Knowing target audience is the first step of mobile app development process. For instance, if you are planning to develop a food delivery mobile app in New York, one can assume that your target audience will be the one who is living in New York. In –case, if you are unable to decide on who is your end-customer, you need to work on your app concept to come up with the refined target audience.
Secondary research includes in-depth analysis of the industry, competitors and actual customers. For instance, food delivery app, it would be boon for the people who are busy working late-nights or get back home late. You can even focus on how often people order from your app, what are the common items they generally buy, which factor is driving them to buy – new products, discounts, reviews etc. and you must keep an eye intact on competitor’s audience.
Understand buyer’s demography, behavior and lifestyle
You need to know the nitty-gritty of your ideal customers! The more granular you can get with the information, the better you can know the buyer’s persona. Look at the traits such as:
The above-mentioned information is essential in basic profiling of your customer…
You can conduct surveys by directly interacting with the target audience and asking about their preferences. However, there are different ways of conducting the survey.
Use marketing strategies
By using effective marketing strategies, you can gather deep insights about your app’s target audience.
Research competitor’s app
Apart from figuring out the behavior of the customer, closely monitoring competitor’s app will help you to know what they are doing right and their weaknesses. Check out features and designs that are missing in your app and peep through the review to know what people are saying. Make a note of positive and negative reviews; check out what users say about the app speed and performance. With all this insights, you can develop an app which is more in line with the preferences of your target audience.
Wrapping it up…
Now, you may have clear idea for whom you’re developing your app for, what are the opportunities and how your app can fill the gap and gain popularity on app stores. Doing thorough research and developing effective strategies can help to know your potential customers and can aid in getting ahead of the competition.
Would you like to know more about how to define the right target audience for your app to open up countless opportunities? Connect with our experts to know how TOPS Infosolutions can help to get you an edge over your competitors.
Mobile App Deep Linking is a uniform resource identifier (URI) that links to the specific page or the locations within a mobile application. The purpose of the deep linking is to provide relevant information to the user and that can be done via E-mail, social media, push notification, SMS etc. It largely drives user engagement and improves user retention ratio.
Without deep links, URL’s can only direct users to the home screen but can’t direct to a particular content. However, Deep linking has changed the way apps interacts with each other and seamlessly bridges the gap between websites and apps.
Deep links takes user to the app content from:
Various Types of Mobile App Deep Linking:
Benefits of Mobile App Deep Linking:
It may happen that, your users have installed the app but haven’t used it/ inactive for months. Here, push notifications can be used for promoting a special deal or relevant content in the app to bring back customers. Directing these users to the specific content they are looking for will improve the chance of becoming more active user. Including the deep link in your message encourage user to update the app or download a new feature or improve the chances of becoming an active user. Some of the past research states that, apps that have deep links, are likely to be visited a number of times compared to which have not.
Let’s say, you have a website that drives a good number of visitors per day through but you are unable to drive visitors on your app although you’re putting all your efforts. If this is the scenario, you can get a mobile app deep linking installed for searches, your app will be displayed on the Google search result page. As Google indexes the mobile app deep links, the content appears in the search result similar to website. On clicking that link, users will be directed to install your app. This process can ultimately drive more number of installs to your mobile app, becomes easy for the new users to find the app and can engage users on the current platform.
With deep linking, it is easy to establish a connection between two apps. Let’s say, if you have developed two e-commerce apps, one app deals with grocery products and other app is a lifestyle app that includes garments, accessories, décor items and much more. Once the user has completed buying grocery products, you can easily create a deep link and direct users to your other lifestyle app or vice-versa. Linking apps with each other can help you with increased customer-base, high revenue generation as well as cross-selling of products.
A deep link enables to create link on the website, e-mails, social-media that directs to certain content in the app. It serves as a promotional tool which links back to your deal or newly launched product that you want to show-case to your customers. Rather than asking users to open up your app, when promoting app content, you can link them directly to the content you are promoting.
Brands Harnessing The Power Of Deep Linking
Wrapping it Up
Mobile app deep linking has certainly proved to be an important element in revenue generation and enhanced user experience. As competition is high in the mobile app ecosystem, it’s high time to get started with mobile app deep linking today. If done in a right way, it surely increases the profitability of the mobile app.
Haven’t stared App deep linking yet? It’s high time you get started now. Talk to our experts to get started on upgrading your mobile app.
You might have come across the term ‘API’ while discussing mobile or web application development. In layman terms, APIs are the language through which applications speak to each other. Today, APIs serve as a foundation in the app development process and allow companies to grow their businesses by using services provided by external firms.
What is an API?
API is an acronym for “application program interface.” It is a set of routines and protocols that enables access to another party’s application or platform. An API is a software-to-software interface, through which the applications talk to each other without any user knowledge or intervention.
Let me explain you with an example: When you buy tickets through a movie ticket booking application on your smart phone, the application uses an API to send your credit card data to a 3rd party application for verification. The remote application then retrieves that data, interprets it, verify your card details and sends it back to the application. The application then interprets that data and confirm your tickets.
What is a SDK?
A Software Development Kit (SDK) is a set of software development tools that allows creation of applications for a specific development platform and software framework. Both SDK and API are related to each other. Technically speaking, APIs are a part of a SDK and executes tasks when a call is made. Going little deeper, an API is a part of a build that is used to feed information while a SDK is a set of tools used to build an application.
Increasing Importance of APIs:
APIs, if referred to as the one of the most important technologies behind mobile application development won’t be an overstatement. The increasing importance of APIs can be attributed to their role in defining the way developers build their apps as well as the ease with which they integrate various web services into them. App users today seek various services on the fly to perform multiple tasks and APIs are the ones that make this possible.
Advantage of using API
APIs can save considerable amount of time, as it eliminates the task of writing endless lines of code. There are pre-built APIs available from top web services which can be used to shorten the app development cycle and reduces the coding errors.
Today many apps comes with the functionality of social media logins. Without creating a need to sign up for the app separately, users can directly sign-in through their Google or Facebook credentials. This becomes extremely convenient for users as they need not create a different username. This is done through the integration of APIs provided by respective social media companies.
Mobile apps today have a robust API backend which makes sure that the repetitive steps are eliminated by the using the existing web API services. By connecting the SDKs with the existing APIs, developers can get the app developed faster while ensuring high quality standards. APIs eliminate the repetitive process, thus making sure the developer focuses more on core features of the app and help gain competitive advantage.
With the help of APIs, developers can automate the app testing process and save the time which otherwise would have consumed in manual testing process. Test automation feature makes sure none of the bugs remain undetected and thus help developers deliver an app which stands high on both – quality and user expectations.
Widely Used APIs
APIs serves as bridge for apps to interact with each other. By integrating popular APIs in your app, you can enhance the user experience and increase the popularity of your app. For developers, APIs help build apps faster by eliminating the need to code repetitively. Mobile app development companies foresee the important role that APIs will play in creating a successful app and thus the importance of APIs in mobile app development will grow day by day.
We at TOPS Infosolutions use several API services in Mobile App Development to provide user-friendly, easily accessible apps for our clients. For more information visit www.topsinfosolutions.com or drop us an email at firstname.lastname@example.org
The popularity of enterprise and consumer based mobile app development is dominating the market since last decade. App Store and Play Store is flooded with millions of mobile apps covering countless industries; hence for the upcoming Appreneurs, it becomes difficult to stand tall and bolster their branding with mobile app.
Choosing the right mobile app development platform and keeping up with the best strategies is not the only thing that makes a mobile app successful. Mobile apps are deemed successful by various parameters such user engagement, UI/UX, etc. But, how does that happen?
Sustainable mobile apps are built by strategizing before laying the first brick of pillar. Helping you to march ahead, let’s dive in deep to make the decision right for your business.
Before you invest in the mobile app development, do some research about the target audience. This will help you to get proper insight of the customer profile, preferences and what device they are using. Moreover, put more focus on the geographical location of your target audience as platform varies widely by region. Identifying the target market in a right way plays a very crucial role while starting with your mobile app development process. You can select the target audience by considering demographic factors such as education, age, socio-economic culture and occupation.
Selecting the right platform for mobile app development leads to increased ROI, app retention and user-engagement. Before figuring out the best platform for your business, it is important to consider the user experience and user engagement; the ideal platform is something that can offer optimized user experience and addresses the unique requirements for customer and business. You can consider the segments like user-friendliness, interactivity, reliability, responsiveness, app updates, customization and much more while selecting them.
Native Mobile App: Native mobile apps are developed in programming language which is native to the device & operating system and requires one specific app to create for one platform. To be precise, user can use the in-built features of the OS; for instance if camera support is needed in your app, developer can easily integrate app with camera.
Cross-Platform Mobile App: This refers to the mobile app development that is compatible with the single code base and can be used across multiple OS such – android, iOS, Windows. This enables the developers to reduce time to market, low development cost, code re-usability etc.
The cost of developing the mobile app largely depends on:-
– Types of application
– Project complexities
– Resources required
– Technology Used
Moreover, application maintenance, upgrades and development efforts can vary significantly; it can be expensive and varies from vendor to vendor and there is always a hidden cost involved. Open source tools can be an attractive option as it results into cost-saving but you need to spend hours in integrating them. Mobile app service provider can help in evaluating total cost analysis and estimate of the overall scope and timeline of the project.
Just because you published your mobile app, it doesn’t mean you are all set to earn profits. The world surrounding your app is constantly evolving and hence, your app also needs to upgrade from time to time. If you want your app to sustain in the market, you always need to add enhanced features, test and host, deploy, and update UI/UX and much more. Thousands of mobile apps are released each day; it is naïve to think that just because your app is wonderful, it will flourish. Be it on Android, iOS or Windows, there are many crucial things that you need to maintain your mobile app for long-term. You will need to
– Extend the features and functionalities of your app iteratively
– Enhance it on various grounds like performance, app store listings, user behavior and so on
– Keeping up with the latest UI/UX app trends
– Mobile app analytics for data driven improvements
– Providing quick bug fixes and security patches
Opting for the mobile app development frameworks unofficially, exposes you to certain degree of risk as you are using layers of abstraction on decided platform and the coding language which is operating on it. Additionally, you must make note of norms of industry standards, system monitoring and data encryption capabilities when building mobile app. In-case, if you are using cloud services, you need to make sure that it complies with the rules-regulations and standard norms. Although it may sound easier to engage in cross-platform mobile app development, but getting highest level of security can be bit difficult.
If all the above points are taken into consideration, it can ensure a successful end product. TOPS Infosolutions’ team of developers makes sure to concentrate on all the above points and ensures your business growth while taking care of all technical requirements.
If you have got an app idea; it’s time to convert your idea into reality. Connect with us today!
“UX is not just what it looks and feels like; UX is how it works…”
Do you remember the last time when you purchased movie ticket from app? Last time when you bought the book of favorite author? Last time when you went for dinner by booking table from Zomato? Last time when you checked your monthly account statement?
With mobile apps, our life is sorted; having plethora of information just on the finger tips. And this all is because UX of mobile app is perfect enough to create user retention. So, to curate the engaging experience for your customers, mobile app UX design plays a core role to form a first impression. The difference between an outstanding mobile app and the awful application is generally the quality of UX, which is important for every organization to stand tall amongst competitors.
When we talk about UX of mobile app, what it is actually?
The UX is the concept of designing with the dimensions like interactive design, information architecture, visual design, usability and human interaction. To be precise, it demands for the customer-first mentality; understanding and anticipating user needs, easy to use and delightful to interact with.
The factors for the excellent UX are:-
Developing a mobile app design comes with the set of rules where curating the smooth user experience is the big deal for the flow of any app. Good UX puts life into your app which means you are showing the value of an app to the users.
Let’s learn some of the best practices to implement the best UX of mobile app:
Features of minimalism that designers must include are:-Simplicity
– Expressive visual hierarchy
– High attention to proportions and compositions
– Functionality of every element
– Big amount of spare space
– High attention to core details
– Typography as significant design element
– Eliminating non-functional decorative element
The principal thing you must ensure is that, you must avoid unnecessary elements and provide users with only what they actually need from your app. One action per screen makes it easier to grasp the information quite easier and thereby it helps in the accomplishment of the main business objectives.
The bottom line
The points mentioned above puts attention on major features that most of the customers look for while delivering the well-designed UX of Mobile app to ensure user satisfaction. The world of mobile app development is expanding and will continue to do so by leaps and bounds.
Connect with the mobile app development company, to make sure that the right UI is used in your app that actually works for your business.
Today, web programming being one of the challenging tasks, especially in case of enterprise applications, business owners look for the technology that provides high performance and scalability. Many enterprise leaders struggle to stand tall amongst competitors – so to deal with such requirements; web development companies have to deal with the host of technologies dealing with security, networking, databases and development of server-side and client-side components. Although there do exists much powerful communities that provide solutions for the enterprise applications but the one that enables the modern web development is the full stack solution – MEAN Stack.
MongoDB in MEAN Stack uses JSON like documents throughout the database which makes it a documented database. The document structure offered by MongoDB is extremely flexible. No hardcore restriction to forcefully enter data into tables to make it usable. For instance: addition and deletion of data can be easily done without making any complex accommodations. MongoDB doesn’t require any predefined database schemas and rules to establish field relations like MySQL. Hence, when no large schemas are present, the system becomes efficient and fast to use and ultimately benefits the end user increasing their confidence in the start-up offering their services.
When it comes to MVC, there are four aspects that help the developers for easy execution; namely – database, server, client and client UI. In MVC, the model responds to the request for any information or data manipulation according to the controller’s instruction. The controller on the other hand responds to the system that user needs and thus gives instructions to model. To run MVC framework complex procedures, there are numerous stack frameworks on innumerable different programming languages. With one programming language and flexible database, MEAN stack is considered as influential alternative which can compile with MVC architecture very easily. This enhances the productivity of developers and enables the application to load faster and also assures quicker project completions.
MEAN stack components are open source, free to use and their respective communities and support channels do come up with frequent releases and updates. More ideas and insights from the developer community and tutorials on how to overcome hurdles to emerging challenges help keep the products and services relevant to today’s economic of scale. The overall framework is flexible and easy to understand by making it popular with enterprises and developers.
In a nutshell, many business owners make the use of MEAN stack to revamp their existing websites. It is also ideal for other web content like blogs, media websites, data-intensive and real-time messaging applications. If you wish to develop you next big project in MEAN, our skilled consultants will help you craft the perfect business plan. Having hands-on knowledge, our team will quickly transform your idea into world class application. Powerful IT solution – MEAN and reliable technology partner will give that ‘extra edge’ to your business.